Is Guest Posting Dead?

In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following:

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”

Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have truly been dead for decades.

On the other hand, high-quality blogging is an effective strategy to create backlinks, and drive traffic to your website. Even Cutts eventually published a correction, and said: “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.)”

So, the question is, how can we create quality guest blogs every time?

Here, we have outlined three easy and effective strategies to create guest posts that are sure to attract links, and bring in traffic:

The Robin Hood Technique

The Robin Hood technique, as suggested by SEO Gold Coast, is a quick and effective way to write guest posts with good quality content. This technique involves recreating great content from popular blogs and offering them to platforms with a low ranking, and less credibility and traffic.

Keep in mind, however, that this does not mean plagiarizing the content – instead, you must only take inspiration from the blog to recreate ideas for your own post.

The following steps can be undertaken for this technique:

Ahref’s Content Explorer Tool contains one billion pages and can be used to find blogs you can write a guest post for

Ahref’s Content Explorer Tool

Source: ahrefs

  1. Enter a keyword corresponding to your chosen topic to find similar articles
  2. Check the “one article per domain” box to find unique blogs related to your keyword
  3. Sort the results according to Language, Shares, Domain Rating, Organic Traffic, and Number of Words to truly find a customized blog post idea

Note the importance of Domain Rating (DR) that showcases the popularity level of a backlink, based on a scale of 1-100.

While it is tempting to only work with high DR blogs, low DR blogs are also worth investing your time and energy in, as they usually have a niche following and are bound to grow.

What’s more, low DR blogs usually receive fewer pitches and have less strict editorial standards – thereby making it easier to get featured or published.

Finally, you can move on to step 4:

4. Read the content of your chosen blog piece, and recreate it by adding a unique spin to it –  conclude by pitching it to low or high DR blogs through email outreach

Splintering Content

Another effective way of guest posting is by splintering or breaking existing blogs into shorter, but authoritative posts.

The point of splintering content is to dive deep into a topic that you have already researched before, as it is easier to recreate, revise, or rewrite.

After writing detailed individual posts, you can then pitch the pieces to online magazines and platforms that would publish it as guest posts, whilst still re-directing the reader to your original blog post – thereby creating quality backlinks.

The Perspective Technique

A small change in perspective can lead to a completely new, and unique piece of writing.

The trick here is to use a previously written blog post and turn it into multiple guest posts by simply tweaking your overall perspective.

For instance, if your previous blog post was on the “The Future of Link Building” – you can now write on a variety of topics by changing your viewpoint, such as:

  • Future of link building for small business
  • Future of link building for E-commerce
  • Future of link building for startups, and so on

Effective Guest Posting

The techniques outlined here are a good way to get you started. Keep in mind, however, that once you start pitching your guest posts, you may be faced with some problems.

For instance, editors and bloggers may routinely reject your pitch, negotiations may take months, or the link to your article may be taken down suddenly and without prior notice.

To address this concern here is what you can do:

  • Focus on creating good quality content for your blogs
  • Pitch to multiple blogs at the same time
  • Include links to your other guest posts to generate more traffic
  • Keep exploring and writing for new platforms and sites

In short, by following the techniques outlined above, you can defy Matt Cutt’s claim that guest posts are dead. Indeed, guest posts are thriving and can be used to generate traffic and brand awareness for your business in the long run.

Guest Posting

4 Ways to Enhance the Results of a Guest Posting Campaign

Guest posting is the practice of developing content for the purpose of publishing it on a third-party website or platform other than your own, typically as a guest author who provides a well-written article. This process is mutually beneficial for both the author and the publisher because the author is able to gain brand awareness and insert a link to the page of their choice, while the publisher gets a great piece of content to further boost the authority of their site. However, there are ways to do guest posting wrong and actually wind up doing more harm than good. To avoid such mistakes and generate optimal results in your guest posting campaigns, try heeding the following four tips:

Freelancer Vs In house

Freelancer Vs In house

1. Set Very High Standards for Content Quality and Placement

A poorly written guest post is a complete waste of time, money, and effort. Even if it’s published online, it probably won’t convince anyone to take any sort of meaningful action – certainly not as much as it would have if it were written in a highly informative and entertaining manner. To ensure your guest posts are sending out the right message for your brand, it’s best to work with an experienced creative agency that will ensure your company is being represented by the most professionally written guest posts, which are only published by the most reputable blogs and media outlets.

2. Create a Content Strategy

A content strategy gives you a series of topics, keywords, and trends to target within each of your guest posts. During this step, you’ll be looking for ways to create headlines and concepts that will captivate your target audience. You’ll also be identifying which blogs have the most primed audiences for the type of product or service you’re representing within the guest post.

3. Stick to a Marketing Plan

Now that you have a content strategy, it’s time to plan out a schedule that will help you achieve a set of production and distribution goals. For example, you may decide that you’re going to write and submit 50 guest posts per week. Sticking to minimum productivity requirements within an overall marketing plan will help you see consistent ongoing results from your campaigns.

4. Use Video and Infographics

Studies have proven that visitors stay on the page longer and are more persuaded by guest posts that contain videos and infographics. Try to have some of your guest posts accompanied by infographics initially, and then as your budget increases, you can look to include video production as a component in your campaigns.

Guest Posting is Only Legitimate When the Quality is There

If you think about it, the only difference between guest posting and spam is that the latter lacks quality. In other words, if you were to distribute 1,000 poorly written, horribly formatted guest posts across 1,000 poorly designed, low-authority websites, one could argue that you’re just propagating spam at that point. However, if you were to put out 25 extremely high-quality posts across the top 25 blogs related to your industry, that would be an impressive and commendable marketing effort that involves creating excellent content and collaborating with industry leaders. Thus, quality is clearly the sole distinguishing factor that needs to be considered and controlled within each of the methods mentioned above.