Kickstart business website user skills

Rebecca is running two webinars with CCH Learning designed for Business to Business organisations who need to ramp up their website as a marketing tool.

  • Setting a Website Strategy for Marketing Success: Understand the functionality your website needs & how to avoid common mistakes

Tue 27 Feb 2:30 PM NZDT
Setting a Website Strategy for Marketing Success 2018

  • Get your Business Website Working for you: Learn how to “drive” a website to get enquiries and visitors.

Tuesday 20th March, 2:30 PM NZDT

Get Your Business Website Working for you 2018

The first webinar will help you gain a deep understanding of how to write a website strategy, what to improve on your current website and marketing communications, how to test your website is working well.

The second webinar  teaches you the tools you need to assess the effectiveness of your existing website, and helps you to draw up a list of actions to improve its alignment with your business website strategy.

 

How to stop visitors from ‘bouncing’ away from your website

Most cases, you’d want visitors to stay on your site. Hopefully, they’ll explore other pages and, ideally, fulfill your desired conversion – whether it’s signing up for a newsletter or buying a product online.

If a lot of your visitors are ‘bouncing’ away from your website without performing any desired actions, you know it’s time to do something to reduce that percentage.

But where do you start? By signing up for our upcoming seminar, of course!

Event information here

 

What you’ll learn

  • Why visitors are leaving your website without any interaction
  • The top three things you can do to encourage visitors to engage with your website content
  • What tools you can use to optimise your landing pages
  • How to boost conversions and generate more leads for your business

Join us via video if you can’t make it in person

This event is based in Ponsonby, Auckland, but if you can’t make it, simply sign up for a video ticket instead.

Simply click here to book a video ticket!

 

Event details:

Thursday 1st March, 2018

7:30am – 9am

Breakfast, tea and coffee is included!

 

Ponsonby Community Centre, Glue Pot Room

20 Ponsonby Terrace

Auckland

 

Free on-street parking is available!

Video producer needed for an event

We’re holding a breakfast seminar on the 1st March and need a video producer to help record our event.

This involves filming the 1.5 hour event and post-production editing to include the slides and audio. There’s no need for fancy graphics.

The event is maximum 30 guests and will have only one speaker. We have a microphone to record audio if needed.

Event details here.

 

Send your application to Tabhitha Tang by 21st February.

 

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Groups on LinkedIn

Become an expert in the eye of the client  

Getting recognition for your “expertise” in selling professional services is paramount if you’re to make good profits.  

The stages in the process include –

  1. Setting out your credentials
  2. Outbound publicity – demonstrate you know your ‘stuff’
  3. Getting to one on one conversations around the client’s desired future state
  4. Discussing your services, their needs and fees

I was working with a financial services client and recommended he use the Monte-Carlo method to establish the prospective client’s need for advice. (Go to the sub heading on Finance and Business).   I think it’s very suitable way to frame a discussion when talking about personal finances

Monte Carlo simulation is commonly used to evaluate the risk and uncertainty that would affect the outcome of different decision options.  

First be recognised as an expert

You can’t get these conversations going without first establishing yourself as an expert.  Nobody wants their finances managed by an amateur.  Nor their marketing services.  Just working for a big name firm is no guarantee of expertise – it’s a step in the right  direction.  

Groups on LinkedIn

Groups on LinkedIn

Getting in front of future clients is possible via step 1.  As you establish yourself as an expert you will get noticed (particularly if you use key words relevant to your expertise and audience.  Maintaining your position as an expert in the eyes of your audience can be continued through outbound articles and publicity.

These are best delivered using sites aligned to your industry niche and audience.  For my area there’s a great Reddit thread, a couple of Facebook Groups and a Linked In Group which is very active.  You need to find the ones suited to your needs.  Don’t forget to check out in-person events on places like Meetup.com too – not all communication has to be written!

Finding the right things to say in your publicity and how to start a conversation with your reader are the things you will need to practice.  Conversations in a public forum can lead, later, to a private discussion which is preliminary to taking on a new client.

 

Book a personalised coaching session with the Creative Agency Secrets team – pick the person who best suits your need.

3 Ways to Sell More Products Through Your Website

Every business hoping to seriously compete in the modern world needs a website. For some businesses, the website is merely a hub, a way that customers can find out vital information and get in contact should they need to. For other businesses, their website is a vital component of the way that they operate. In many cases, their website is generating most or all of their revenue.

In order to effectively sell products through your website, you need to be able to do more than just generate traffic. You will need to also entice visitors to your online shop and then convince them to part with their money. Selling products effectively through your own website is also not a problem that can easily be solved by spending more money on marketing.

Instead, selling products on your website requires a more considered and multi-faceted approach. In this article, we look at some of the most effective techniques for boosting sales from your website.

Product Reviews

Whenever a potential customer sees a product for sale on a website, one of the first things they will look for is customer reviews. These will give them an indication of what other users and customers think of a product, and research suggests that reviews from other customers are often trusted more than reviews from specialist industry publications. In order to generate as many customer reviews as you can, you should make the process as simple and quick as possible. You should also offer customers an incentive for leaving a review, if you offer any kind of loyalty or rewards scheme, then consider offering some bonus points or discounts.

Streamline Your Website Layout

A well laid out and easy to use website will find it much easier to generate traffic and to convert those visitors into customers. If your website is difficult to navigate and sluggish to respond, then anyone who visits will soon become frustrated and leave again. Not every visitor to your website will have the same idea of what constitutes a streamlined website, so it is a good idea to allow users to customize the layout to some degree.

A good example of a customizable layout would be this page from Woodbury Outfitters which sells, among other things, browning hunting rifles. This page allows the user to arrange items as either a grid or a list; it also makes it easy to see the kind of rating they have been given from other customers.

Don’t Underestimate SEO

Search engine optimization (SEO) is a crucial weapon for any modern website that wants to be noticed. Any fully rounded marketing strategy has to include some kind of SEO component. Put simply, it is a website’s SEO score that determines how prominently it is listed in results for relevant search terms.

A website is an excellent platform for selling your products, but to do so effectively isn’t as easy or straightforward as many people think. You need to consider exactly how you can make your website as simple and inviting as possible for customers to use. If you build your website carefully and pay attention to your user base, then you can quickly make a lot of money from your business website.

TopBuzz home

The hidden risks of TopBuzz

With many services out there for marketers, producing content and getting it to your audience has never been easier. However, not all services are trustworthy. We recently came to learn about TopBuzz, a platform that has divided opinions.

All started with an email…

A couple of weeks ago, we received an email out of the blue from TopBuzz, a content distribution platform, claiming to be ‘impressed’ by a video we did for a client. The email content was quite generic and seemed to be automated. TopBuzz said they were able to enlarge our video audience via their platform and we would be compensated for all the views we got.

A couple days ago, we received another email. This time, it was from a person claiming to be from this company, boasting about the number of active users and the number of views that all the videos get that are shared on their platform. She was very forward in her approach and encouraged us to become a ‘premium creator’.

TopBuzz email

Now, we did a little bit of research on these guys and it was scary to see what would have happened if we signed up with them.

TopBuzz key things we discovered:

  1. According to past users of the platform, the communication from TopBuzz is poor and scarce if you ever try and contact them. If you have a problem with something, TopBuzz are unlikely to help and at best, you might receive template emails that are likely to be irrelevant.
  2. This brings up the next problem. If you are unhappy with the platform…too bad. You can’t delete your account and your content will stay on TopBuzz’s platform forever.
  3. However, it gets worse! TopBuzz can use any videos uploaded to their platform in whatever way they want. Say you work hard and make a viral video. If that video is on their platform, they can publish it as their own and you would get no credit. Unfortunately, most users only realised that this was their fate only after signing the contract without reading the small print in their T&Cs.

We were never interested in using this platform in the first place as the video we created for our client was content produced for a niche segment, it was an hour long and was a face to face interview. Targeting a mass audience and making revenue off views was not on the agenda, therefore, using this platform would have been unnecessary.

If you are producing viral videos, pursuing avenues through social media seems to be a safer option. For example, with Facebook, there are various pages that are dedicated to redistributing content according to different tastes.

Nevertheless, it’s important to be aware of dodgy services like this so be sure to do your research before jumping in!

Sources:

https://medium.com/@attibear/should-you-gin-up-for-topbuzz-ca19d5c1edac

https://digitalfox.media/tech-rhino/topbuzz-5-big-problems-service/