Image via Wikipedia I was reading Marketing magazine and one of the columnists was Will McInnes writing about Cadbury’s Wispa. Itself a brand that’s been well used to great PR (thanks to inspiration from Mark Borkowski in the past. What interested me in what Will wrote was his criticism of Wispa asking visitors to register [...]
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies. Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
Continue reading about Data – too good for you not to use it
I often do surveys because I'm a marketer and I appreciate it when people fill out my surveys so I pay back by doing theirs. I also look closely at the questions they ask and see if there is insight and improved questioning methods that I can learn from. I did one this morning for [...]
Out of my usual curiosity, I checked the Firefox SEO tabs for a client's news feed recently. here's what came up #1 | PR: 4 | Google Cache Date: Jan 20 2009 | Traffic Value: 3 | Age: 12-2002 | del.icio.us: – | del.icio.us Page Bookmarks: – | Diggs: 0 | Digg's Popular Stories: 0 [...]
Image by Daniel F. Pigatto via Flickr I got an early invite to play on Viadeo.com when it launched and I duly plugging into the browser window and had a look around. Today I got a connection request from a friend in France. Neat – when I clicked the link in the email it took [...]
Working today with a new client we discussed some basic stuff to do with knowing how you are represented online (particularly in places where you do not control the content). Set up a Google Alert to search weekly on a 'comprehensive' basis for your name. Set this up in quotes so that it searches for [...]
Continue reading about Basic stuff for you to check your online profile
Steve Moore has launched a new breakfast event, called One Morning, the launch was yesterday at the glamorous One Alfred Place business club. Steve asked me to help out by chairing the three fabulous presentations – each one answering the question "What Happens Next?" for TV, book publishing and newspaper publishing. I love doing this [...]
[declaration: this is a client - and they have a great product that many of you may find useful for biz dev on your own potential clients]. We are running a seminar to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'. This drives improved ROI for brands (retention, [...]
Continue reading about Need more revenues? Here’s an idea for your agency
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