Robert Rosenthal posted this in his Facebook Group; How would you address this tricky database marketing challenge? A B2B marketer relies heavily on postal mail to promote their offerings. They use email marketing but have yet to see results strong enough to justify a reduced reliance on the Postal Service. Each purchase secured via postal [...]
The relational database is dying as the sole abstraction fror how we think about storage – giving way to friendlier more appropriate models. Hank Williams, Founder CEO Kloudco #rdbdeath We’ve spent the last 3 years thinking about data – how people react to it and what they want to do. This has informed our work. [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the past seven weeks I’ve covered six steps that can transform your search marketing campaigns into lead- and revenue-generating machines. We’ve come to the final step: Step 7: Do it all over (and over) again! SEO and PPC are [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 6: Clean up your Research with negative Keyword Discovery Last week’s email covered the importance of prioritizing workflow [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 5: Focus on your top Keyword Performers Web analytics are a window into your search campaigns’ performance, and [...]
Image via Wikipedia I was reading Marketing magazine and one of the columnists was Will McInnes writing about Cadbury’s Wispa. Itself a brand that’s been well used to great PR (thanks to inspiration from Mark Borkowski in the past. What interested me in what Will wrote was his criticism of Wispa asking visitors to register [...]
My new evangelism is data. Long-time readers know that I bang on about databases quite a lot. And of course, the information stored in the database is where the value lies. Gaining customer insight from research and activity observations is one of the finesses that I enjoy in direct marketing. As a marketer I often [...]
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