Data – you need to understand it

Estimated reading time: 1 min

Data – love it or loathe it, we get it served up everywhere we look. But do you know enough to judge and make up your mind? What is factual, what is relevant, where are devious presenters hiding the truth?

The answers to all these questions requires modern marketers to educate themselves.

calling bullshit data book

Calling Bullshit: The Art of Scepticism in a Data-Driven World. By Carl Bergstrom and Jevin T West

The The Economist called this book “Dodgy Data – the sum of all fears” and opened its article with an expose of the State of Georgia’s Covid19 count – which I tweeted on 18 July.  See if you can spot the deliberate mis-information as presented in their map illustration below.

State of georgia, covid 19 cases, dodgy data

July 2 on left July 18 on right. Covid 19 cases growth.

I think this book will be as influential as Ben Goldacre’s Bad Science was in 2010 – exposing what is and is not a scientific process and a robust outcome.

I’m buying this book (pre publication) if you’d like a copy pm me and I’ll add it to my order. If you’re in Auckland – I’ll hand deliver….. saving you the postage.

Oh, I’ve also reached out to one of the authors….. we will see what happens.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.