You have a product or service, and create fantastic content, but you’re receiving no engagement. Without clients or consumers, your business will be stagnant. Boosting traffic to your website is the key to building a community and, ultimately, gaining new clients. Don’t expect conversions overnight. You’ll need a solid and consistent marketing strategy to open […]
Direct mail is a highly effective marketing technique that delivers sales revenue in a short time frame. Some direct mail is poorly conceived and so does not achieve its potential. [WARNING – this is not always true]. I received three mailers from a printing firm which serve as a great example of a campaign […]
It’s January – we are back from the Christmas break and many firms are still on a skeleton staff. Some are back full time – but we’re all filled with the pressures of a new year – new marketing plans, new services, new products. For most of us, we’ve already forgotten the marketing we did […]
Today’s always-on global world could make your business location seem to be an irrelevancy. But the opposite is true. Local marketing is now the fastest-growing part of online marketing specialisms. And it matters. Let me explain. So here are 3 examples for you to use when considering international website domains. Feel local but act global […]
Ready for next year? No, of course you’re not. This is normal. But you intend to get ready and to plan your marketing, don’t you? Make those resolutions happen by booking in to our January 2017 Marketing Year Planning Workshop. Join us for a Marketing and Business Development Workshop to help you get your year plan […]
What’s a typical response rate for highly personalised B2B direct mail? What provider would you work with? I’ve heard of Enthusem and Pebblepost. It’s a well designed card with their logo, name or website on it. Your response rate for B2B direct mail depends on a couple of things What you’re selling and whether the recipient […]
We worked with Creative Agency Secrets to streamline our website and the customer experience. We have two major client types – buyers and sellers. The team helped us to filter website visitors so we could present different messages to each audience and drive engagement with the right team member from Apartment Specialists. Andrew Murray, Apartment […]
My philosophy of marketing is that every part of your marketing toolkit that you’ve spent money developing should be working hard to generate sales for your business. Creating a strong visual identity is a given. But what about extending it into other marketing areas? We have been experimenting using content marketing to reinforce visual identity […]
Write your new business development year plan with Creative Agency Secrets The answer, is a new business development plan. That’s a month by month chart of marketing promotion activities. It includes proactive marketing that builds up your business profile which leads to enquiries which become sales. It’s a continuous cycle. Join us for in a […]