How to choose a Florida web design firm

Estimated reading time: 4 min

Whether you are starting a new company or taking an older one online, finding the right Florida web design firm can mean the difference between digital success and failure. Your website will need to function well and be visually appealing to customers while containing important information and links to rank high in search engine results lists. By asking a few important questions, you can narrow down your design firm options to the best fit.

What Do They Do?

Web design firms, such as Zgraph, work with you to build your online presence through a custom website, social media interactions and online marketing campaigns. These firms will help you choose colors, formats and features for your site which will entice potential customers to visit and stay a while. They can also help you design a marketing campaign that includes social media, placed advertisements and search engine results lists to get your brand into the digital conversation. You can even look through portfolios to see what kinds of styles and features each firm offers to find the best one.

Why Do You Need One?

The first question you should ask yourself about design firms is what value one can bring to your company. This can look like improving the internet presence you already have or building one from scratch. Some key aspects to keep in mind include how much time you can dedicate to your website design, what traffic to your site currently looks like and which ad campaigns or platforms have you tried in the past. When you choose a local Florida firm, you can have the added benefit of meeting with them in person to go over details as well as any questions or concerns you have.

Does It Fit Your Budget?

Set a budget for your website and marketing projects before you look for a firm. This can give you a good idea of what you can afford, and which services should be a priority. Be sure to give yourself some wiggle room in the budget for unexpected expenses or to get additional features that you did not know you wanted. You can then inquire about the costs of services as well as what fees to expect. For instance, the firm may have fees not listed in the costs or you may have to contract with a payment processor or platform with those fees listed as separate from the firm’s costs. Sometimes these are in the fine print of the contract, so be sure to go over it thoroughly before signing.

Who Works on Your Site?

You will want to be able to update your site on your own as well as let the designers and programmers make changes and having everyone working on the project on the same page will make a big difference in the overall project. You should also ask about customer support. Who will be answering your questions and helping you troubleshoot throughout the lifetime of your website? Will the customer support personnel have access to make changes or will they have to talk you through it? When looking at local Florida firms, it is a good idea to ask to meet those working on your project in person to get a feel for how you can work together.

What Do Past Clients Say?

Talking to past clients yourself or reading testimonials can help you get a good idea of how the process has gone in the past and how satisfied other customers are with the firm. Many web design companies will have a list of prominent clients on their website to show off the work they have done in the past. You can also find third-party review sites or ask your industry contacts for recommendations. It is a good idea to ask about how the firm gets to know your business, what kinds of guides or tutorials have been offered in the past and whether the clients are still happy with the service.

Finding a local Florida web design firm to help with your business’s online presence can give you many benefits. Not only will you be able to sit down with your contact and go over details in person, but you will be able to see how the firm’s aesthetic fits your brand. Researching the firm and getting opinions from past clients can help you know what to expect from the process as well as give you confidence in a successful outcome.

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