It’s January – we are back from the Christmas break and many firms are still on a skeleton staff. Some are back full time – but we’re all filled with the pressures of a new year – new marketing plans, new services, new products. For most of us, we’ve already forgotten the marketing we did […]
Today’s always-on global world could make your business location seem to be an irrelevancy. But the opposite is true. Local marketing is now the fastest-growing part of online marketing specialisms. And it matters. Let me explain. So here are 3 examples for you to use when considering international website domains. Feel local but act global […]
Ready for next year? No, of course you’re not. This is normal. But you intend to get ready and to plan your marketing, don’t you? Make those resolutions happen by booking in to our January 2017 Marketing Year Planning Workshop. Join us for a Marketing and Business Development Workshop to help you get your year plan […]
What’s a typical response rate for highly personalised B2B direct mail? What provider would you work with? I’ve heard of Enthusem and Pebblepost. It’s a well designed card with their logo, name or website on it. Your response rate for B2B direct mail depends on a couple of things What you’re selling and whether the recipient […]
We worked with Creative Agency Secrets to streamline our website and the customer experience. We have two major client types – buyers and sellers. The team helped us to filter website visitors so we could present different messages to each audience and drive engagement with the right team member from Apartment Specialists. Andrew Murray, Apartment […]
My philosophy of marketing is that every part of your marketing toolkit that you’ve spent money developing should be working hard to generate sales for your business. Creating a strong visual identity is a given. But what about extending it into other marketing areas? We have been experimenting using content marketing to reinforce visual identity […]
Write your new business development year plan with Creative Agency Secrets The answer, is a new business development plan. That’s a month by month chart of marketing promotion activities. It includes proactive marketing that builds up your business profile which leads to enquiries which become sales. It’s a continuous cycle. Join us for in a […]
I had to write to a client recently to tell them that their home page was failing. It was not delivering value, it was not doing its job and was actively causing problems for the business. And this made me realise that few businesses understand the job a home page does. What should a good […]
It’s undeniable that one of the key components to owing and operating a successful business in today’s world is to have a strong web presence. You may think you know how to do that without help, but are you sure? Most of us have a vague idea of what it would take to boost our […]