In this section we’re going to look at all the different collateral you use to talk about your business to a new prospect. Search around your office and pull out a copy of every single thing that you can find which has been printed or used electronically to describe your business services and products. Take […]
This section is all about explaining in as few words as possible what’s your business does, what product or service it makes, and who you sell it to. One way of describing this is an elevator pitch. Let me give you an example my business creative agency secrets, has the strapline “marketing success unlocked”. That is […]
There are only five things that you want a business website to do. get found natural search answer questions bring in enquiries get prospects to reveal their identity showcase expertise What this means is that an effective website should be shortcutting the amount of time it takes to get a new customer. Three tests to […]
I went to the Auckland WordPress user group meetup yesterday and there was a great talk by Dee Teal aka “Web Princess” about WordPress multisite installations. These are many websites created in a network and managed centrally. A neat addition to the WP functionality. Here are three of her slides. I think this is a […]
We are an Eastern Europe digital agency of 40+ team specialising in business software development. We have been doing some projects for a high profile customers in the UK through our partner there. What would be the best way for us to find new customers? We don’t have a sales nor marketing team as most […]
Nowadays, everything seems to be done digitally. Companies are embracing social media; constantly spending money to update their web sites; and sending out endless emails to customers throughout the world, many of which will simply go straight to the junk folder. Despite this digital dominance, print promotion still has a very real use for businesses though, […]
It’s frustrating when you search for a business and get the wrong answer. Did you know that you can edit how your business listing is displayed in Google search results? It’s called Google My Business. This short slide deck shows what you can do in the tool and then how to use it to improve […]
Yet again, Google has changed its search page layout – the right sidebar went last week…. Now, does that matter for your business or not? The old sidebar had adverts in it and now adverts only appear at the very top of the search listings. This is a “reduced real estate” situation in the lingo. […]
Business websites cannot be static “set-and-forget” marketing assets. Learn how to work your website so that it pays back the investment to the business. A well-run website should: Show up in natural search Answer visitors’ questions Bring enquiries, leads or sales to the business Persuade visitors to reveal their identity Showcase the expertise of the […]