Yet again, Google has changed its search page layout – the right sidebar went last week…. Now, does that matter for your business or not? The old sidebar had adverts in it and now adverts only appear at the very top of the search listings. This is a “reduced real estate” situation in the lingo. […]
Business websites cannot be static “set-and-forget” marketing assets. Learn how to work your website so that it pays back the investment to the business. A well-run website should: Show up in natural search Answer visitors’ questions Bring enquiries, leads or sales to the business Persuade visitors to reveal their identity Showcase the expertise of the […]
Occasionally I read an article that stops me in my tracks, it’s so compelling and aligned with my own thinking that I stumble, double-take and yell Hooray! This is one of those articles. Before you read it, I’d like you to indulge me and hear my anecdote. My search for a Business Peer Support Group Last […]
Continuing our series on the Art and Science of New Business – Read Part 1. I’m going to start with the definition of a business process – Process – a collection of related, structured activities or tasks that serve a particular goal. I took that definition from Wikipedia but it’s very straightforward if you do […]
Leads are defined as an enquiry that brings business revenue for you. What form it takes of course varies, it may start with a casual conversation in the pub or might be a phone call to you; it might be a business card that someone has collected from a networking event. Many business owners find […]
Crossfire Engineers are one of the leading practices in Auckland delivering advice for fire engineering in new buildings as well as refurbishments. The team is expert in fire safety advice, but not website marketing. When they needed to edit their old website it meant paying the developer to upload content and so it was clearly […]
So to add insult to injury, Ontraport sends me a feedback form – but once the ticket was closed by the agent, I can no longer submit my (negative) feedback. Wads. No related posts.
Following up on my post, here’s the latest…. I get an email from Ontraport promoting their WordPress plugin. I definitely did not subscribe to this. If you read the earlier post, you’ll see I was complaining about their service as I suspect they support spammers. So I click through to unsubscribe from this newsletter and […]
I just tried to unsubscribe from an email list. It was sent to my personal (non-work) account and I don’t remember subscribing – not to say I didn’t o it sometime. But click the unsubscribe link and something went a bit wacky. Take a look at this – no data in my subscribe forms, plus it […]