We had a great event with MyHR this morning to answer this question for business owners. Clue – the answer is “yes”! The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not […]
More and more businesses are beginning to see the benefit in strengthening the connection between their marketing and human resources departments. When technology is used in combining the resources of HR and marketing, it can certainly have a positive impact on both departments. Technology ensures that everyone in the same company has access to the […]
The blogging concentrated team runs the Amplify podcast and invited me on as a guest last week. We talk about bookmarking services – our favourite ways of saving and sharing web links and also tech companies in #Dunedin. Listen to the Amplify Podcast episode (25 minutes). Why appear on Podcasts? I was curious about how […]
Linda Horton from Bermuda makes amazing Bermudan Black Rum Cakes and is planning a 30th Anniversary Marketing event. Here’s what we recommended Create a special cake (unique box, big plus small cake in one box, different sizes, multi-buy) Use your database of past customers and create a mailing campaign Create a landing page on your […]
We get asked all sorts of things by clients and this morning an electrician startup asked us “Got a recommendation for a job sheet and accounting app that also incorporates inventory management?” We did some research among our clients and contacts and found two options for them to check for inventory management and time management. Two videos […]
I came across a curious slide deck recently called “How to Switch Accountants” published by an accounting firm. Now why would a firm choose to tell their clients how to move to another service provider? Thinking more deeply it was immediately clear – this firm was using sophisticated psychology in its marketing. Let me explain […]
Business websites are no longer a ‘set-and-forget’ business asset. Any website which you haven’t touched for months or years is depreciating faster than melting ice cream in summer. It is not helping your business. The race to perform on Google was thought to be an un-winnable chase for small businesses who don’t have huge marketing […]
Regardless of what type of business you run, or what industry you operate in, there’s no question that customer service is a big part of your day-to-day affairs. With the ongoing, 24/7 cycle of email, text, and social media, there’s no reason not to get back to customers who contact you in a timely manner. […]
The Blogging Concentrated team are coming to New Zealand in May from 1st to 9th 2015. Creative Agency Secrets are their hosts and we are running one-day training events in Auckland, Wellington, Nelson and Christchurch for you to learn about how to make your business website effective as a marketing and sales tool. Ahead of the […]