Entries by Rebecca Caroe

Creative Agency Mastermind Group for Australasia

Occasionally I read an article that stops me in my tracks, it’s so compelling and aligned with my own thinking that I stumble, double-take and yell Hooray! This is one of those articles. Before you read it, I’d like you to indulge me and hear my anecdote. My search for a Business Peer Support Group Last […]

What is the New Business process?

Continuing our series on the Art and Science of New Business – Read Part 1. I’m going to start with the definition of a business process – Process – a collection of related, structured activities or tasks that serve a particular goal. I took that definition from Wikipedia but it’s very straightforward if you do […]

What are New Business Leads?

Leads are defined as an enquiry that brings business revenue for you. What form it takes of course varies, it may start with a casual conversation in the pub or might be a phone call to you; it might be a business card that someone has collected from a networking event. Many business owners find […]

Case Study: Website redesign for busy professional firm

Crossfire Engineers are one of the leading practices in Auckland delivering advice for fire engineering in new buildings as well as refurbishments.  The team is expert in fire safety advice, but not website marketing. When they needed to edit their old website it meant paying the developer to upload content and so it was clearly […]

FAIL Ontraport subscribes complainers

Following up on my post, here’s the latest…. I get an email from Ontraport promoting their WordPress plugin. I definitely did not subscribe to this.  If you read the earlier post, you’ll see I was complaining about their service as I suspect they support spammers. So I click through to unsubscribe from this newsletter and […]

Does Ontraport allow a spam by-pass?

I just tried to unsubscribe from an email list.  It was sent to my personal (non-work) account and I don’t remember subscribing – not to say I didn’t o it sometime. But click the unsubscribe link and something went a bit wacky. Take a look at this – no data in my subscribe forms, plus it […]

The Art and Science of Generating Leads

Many business owners tell us that they want more inbound leads and enquiries for new business.  We know exactly how to do it AND we’ve been practicing what we preach for years.  Here is the proof – our own data month by month of enquiries to buy Creative Agency Secrets’ services. Today we’re announcing a webinar […]

Quality website developers – time to up your game

I get really mad when low quality website developers over-specify for marketing websites.  Is this something you have seen? Part of the expertise of a high quality web developer is to recommend the right tool for the job and I find it ridiculously easy to spot website developers who are not skilful.  But it still […]