Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting. You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous. You need to get better at contact forms: Here are the symptoms lots of people visit your […]
Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]
We got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.” As you know, it’s very difficult to get peoples’ attention as they are busy professionals. Here are some suggestions […]
We’ve all been there – sent a message and you’re not sure if they have read it, ignored it or whether it’s not arrived. How do you politely write a follow up message that provokes action? One of my cardinal rules in new business development is to remember this one thing The prospect does not owe you […]
Here’s a great guide to how to find the best digital agency for your business brand needs. Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have […]
Persuading people to join your mailing list is probably the most important first step in new business development tactics. A mailing list is a valuable asset for your business. The people who give up their time to join your list WANT to know what you do. They are interested in your business. The right offer drives more […]
Trade show stands are a strong component of most technology B2B marketing programmes and they are a great place to sweep up new leads for your service. Our client, FeedBlitz, briefed Creative Agency Secrets to deliver collateral, case studies and a slide deck for their stand at the New Media Expo NMX in Las Vegas, […]
You have read everything on our Resources page haven’t you? Readers, you are in biz dev, you want leads for your business and you need to get contact details of key personnel in target organisations: Have you read the B2B Lead Generation slidedeck? It’s linked right there on the Resources page – top of the […]
There is sometimes a bit of ‘black box’ magic that seems to happen when a creative brief turns into an executed campaign. Some would have you believe there’s ‘secret sauce’ but the reality is that expertise and years of experience are the best predictors of what will be a success and what will fail. I am […]