You have read everything on our Resources page haven’t you? Readers, you are in biz dev, you want leads for your business and you need to get contact details of key personnel in target organisations: Have you read the B2B Lead Generation slidedeck? It’s linked right there on the Resources page – top of the […]
There is sometimes a bit of ‘black box’ magic that seems to happen when a creative brief turns into an executed campaign. Some would have you believe there’s ‘secret sauce’ but the reality is that expertise and years of experience are the best predictors of what will be a success and what will fail. I am […]
How’s this for a neat idea? You pitch us in order to win our attention and get your marketing services free by reversing the traditional RFP process. The Brand pitches the Agency. Well, I’m not offering it just now but Hart is inviting prospects to submit their ideas by 30th November, 2012. could be the […]
There are many different ways to organise your creative agency. Reading in the news from the Guardian where Lorraine Ruckstuhl thinks small agencies are getting the advantageover larger networks with many service offerings. This has to be balanced against what clients and brands want to get from their agency: New research from Avidan gives an assessment of what […]
Take a look at this Master Client Planning Brief Template It comes from a top international agency – and drifted across our desk in the line of duty. Call out the bullshit. This is not good marketing agency business practice. They asked the client to complete the brief for them. I understand that ‘cover your ass’ corporates […]
Nice information ask here from trend spotters, PSFK. They call it ‘need to know’ – I hope they do. It includes a request for twitter id – first time I’ve seen that on an email newsletter sign up form. Interesting that they choose to put it so high up – under your name – the […]
I just bought a pen, a beautiful pen and shared my email address with the supplier – top luxury brand, Mont Blanc. A week later I got an email, beautifully crafted but inappropriate message. This is not the way to say hello and welcome to your new customers. Launching right in with a sales message…. […]
We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist. Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event. [May the Fourth Be With You – in […]
If you are redesigning your website or just taking it offline for a while, a bit of humour can help with your readers’ patience: Enjoy this one No related posts.