We’ve all been there – sent a message and you’re not sure if they have read it, ignored it or whether it’s not arrived. How do you politely write a follow up message that provokes action? One of my cardinal rules in new business development is to remember this one thing The prospect does not owe you […]
Here’s a great guide to how to find the best digital agency for your business brand needs. Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have […]
Persuading people to join your mailing list is probably the most important first step in new business development tactics. A mailing list is a valuable asset for your business. The people who give up their time to join your list WANT to know what you do. They are interested in your business. The right offer drives more […]
Trade show stands are a strong component of most technology B2B marketing programmes and they are a great place to sweep up new leads for your service. Our client, FeedBlitz, briefed Creative Agency Secrets to deliver collateral, case studies and a slide deck for their stand at the New Media Expo NMX in Las Vegas, […]
You have read everything on our Resources page haven’t you? Readers, you are in biz dev, you want leads for your business and you need to get contact details of key personnel in target organisations: Have you read the B2B Lead Generation slidedeck? It’s linked right there on the Resources page – top of the […]
There is sometimes a bit of ‘black box’ magic that seems to happen when a creative brief turns into an executed campaign. Some would have you believe there’s ‘secret sauce’ but the reality is that expertise and years of experience are the best predictors of what will be a success and what will fail. I am […]
How’s this for a neat idea? You pitch us in order to win our attention and get your marketing services free by reversing the traditional RFP process. The Brand pitches the Agency. Well, I’m not offering it just now but Hart is inviting prospects to submit their ideas by 30th November, 2012. could be the […]
There are many different ways to organise your creative agency. Reading in the news from the Guardian where Lorraine Ruckstuhl thinks small agencies are getting the advantageover larger networks with many service offerings. This has to be balanced against what clients and brands want to get from their agency: New research from Avidan gives an assessment of what […]
Take a look at this Master Client Planning Brief Template It comes from a top international agency – and drifted across our desk in the line of duty. Call out the bullshit. This is not good marketing agency business practice. They asked the client to complete the brief for them. I understand that ‘cover your ass’ corporates […]