September is the time business gets down to work after the summer break. Blair Enns at the Win Without Pitching team say this is the perfect time to clean out your list of prospects and new business opportunities. Find out which ones are going to buy and which aren’t worth your time chasing further. Blair […]
Reading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets. Years ago I realised three things No agency staff are trained on how to do biz dev A process must underpin […]
THis week I’m focusing on a client whose website was not showing up on Google – not for pages and pages. He knew this was a problem and had been overcoming it by paying for SEO to put it onto the top of search. But he knows this is a short term solution which he […]
The Economist digital adverts on their app has an interesting native advertising content link sponsored by GE – it’s all about clean energy. A web page clearly with the Economist website layout and with their header – but independently closable (the X in the top left corner). All driven off a full page advert in […]
Wildfire was one of the first apps we found to do promotions on the Facebook platform. Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees. The little people will have to go elsewhere […]
Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting. You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous. You need to get better at contact forms: Here are the symptoms lots of people visit your […]
Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]
We got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.” As you know, it’s very difficult to get peoples’ attention as they are busy professionals. Here are some suggestions […]
We’ve all been there – sent a message and you’re not sure if they have read it, ignored it or whether it’s not arrived. How do you politely write a follow up message that provokes action? One of my cardinal rules in new business development is to remember this one thing The prospect does not owe you […]