Nice information ask here from trend spotters, PSFK. They call it ‘need to know’ – I hope they do. It includes a request for twitter id – first time I’ve seen that on an email newsletter sign up form. Interesting that they choose to put it so high up – under your name – the […]
I just bought a pen, a beautiful pen and shared my email address with the supplier – top luxury brand, Mont Blanc. A week later I got an email, beautifully crafted but inappropriate message. This is not the way to say hello and welcome to your new customers. Launching right in with a sales message…. […]
We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist. Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event. [May the Fourth Be With You – in […]
If you are redesigning your website or just taking it offline for a while, a bit of humour can help with your readers’ patience: Enjoy this one No related posts.
Are you a business that gives away your content free (as we do)? Want to get some reciprocal publicity from your work? Take a look at Pay with a Tweet from the creative folks at Innovative Thunder We got a free download e book from Naked Marketing Manifesto They got promoted using our twitter account Symbiosis and ‘payback’ all in […]
Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. […]
Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header, “Your responsibilities”. Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering […]
Corey Eastman is the new business director at top user experiencer agency, Teehan + Lax. He approached us saying “your blog is on my daily RSS feed along with other agency sales blogs. I try to stay up to date.” And we were so flattered, we asked if he’d like to be interviewed. Creative – what […]
Paul Roetzer is a striking, energetic man. We met after I’d read his first book, the Marketing Agency Blueprint which explains how he has founded a PR agency in a 21st century mould. You worked in a traditional agency – how did they view biz dev? They didn’t really have it – they were reliant […]