THis week I’m focusing on a client whose website was not showing up on Google – not for pages and pages.
He knew this was a problem and had been overcoming it by paying for SEO to put it onto the top of search. But he knows this is a short term solution which he doesn’t want to continue.
We investigated and found 3 quick things to correct
- Site meta tags were not populated
- Blog was created as a page not posts
- Photo Alt tags weren’t used and images were uploaded with the camera image id (long string numbers)
So some easy quick fixes.
Medium term, we’re teaching them how to use links and key words in blog posts which will reinforce search queries as well as social sharing and reciprocation.
Check out Otautahi Tattoo’s amazing story as refugees from the Christchurch earthquake and relocation, growth and reinvigoration in Auckland – the photo is of All Black Keven Mealamu having his latest ‘rose’ design added.