So,you want to brief an agency to redesign your website. What is the best way to write a brief so that all the areas you need designed are covered? Helpfully, OneSourceGraphics have written out their detailed survey which sets of the principal questions to which an agency will need answers before pricing up a brief. […]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You […]
Taking your website offline is rarely welcomed by the marcomms team. sometimes you have go do it. Brand Glue did a great job of making a strong message come through their holding page. In fact, since I took this screen shot, the timer doesn’t seem to have ‘counted down’ any more…. wonder if it’s really […]
Following on from yesterday’s post about delays publishing a new company website – take a look at this one: What I like about it is it sets a deadline (the counter is clocking down all the time) it still says what the company does – USP – so the holding page continues to sell the […]
Want to use cold emails as part of your customer acquisition? We get dozens of approaches by digital media agencies usually picked up by our clients’ spam filters. Today we’re publishing one of the better ones as a crib for you to copy for your own use if you want to buy email lists and […]
We did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?” Move the sales needle, Information integration, Content marketing (Josh Stailey) What’s the problem, why is there a problem and media neutral so the […]
Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]
There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or […]
Image via Wikipedia We are often asked about how to pitch a brand in order to win their busienss. Now a pitch is usually the end of a long process that starts with a chemistry meeting or a credentials presentation. Here is an example from Razorfish who pitched for the jewellery retailer, Tiffany’s business. This […]