Working with a client who needs to develop customer personas, I did some research and found a load of good articles on how to write a customer persona [links all at the bottom of this page]. So far so good. but on closer reading it’s clear they are all copying each other. Content Marketing needs […]
Do real estate agents get good marketing returns (listings and sales) from Instagram? Great question – and one worth answering before you decide to go all in on social media marketing. You first have to find out is your target audience on Instagram? Do they think about real estate while using the platform? Will they […]
Yes I hate that headline too… but I can’t work out the best way of listing three helpful things which I’m working on without it becoming a silly list headline. Live with it. The year data became grown up If you aren’t working with competent amounts of data insights and analytics yet, this is your […]
As a business, you want to make sure you are in your customer’s thoughts when they need to contact you. You want it to be easy for them to remember you, and know about how to get in touch quickly. Check out these memorable customer marketing tips that can help you do just that. Pick […]
The emergence of the coronavirus (COVID-19) outbreak not only created a public health issue of epic proportions, but also revamped the way we perform critical business tasks on a regular basis. As a result, in-person meetings are now replaced by Zoom calls, while conferences are substituted by virtual events. Long commutes are now exchanged for […]
As content creators we all understand the power of strong images to support our written content. I believe that creators should be paid, credited and be a part of the content team. But I got scammed recently – here’s the detail so you don’t get caught by the same trick. I was concerned when I […]
I teach a lot of my clients how to use freelance platform marketplaces as a way to find good marketing support contractors. Upwork is a popular platform. But getting the best out of it depends on one very important skill – briefing. How to brief a marketing job A well-briefed job produces the desired output […]
A reader sent me this question I am about to “Go Live” with my website and Facebook pages. I am a sole trader, working with teams to challenge the way they operate / lead. In the past, my business was gained by reputation and word of mouth. Now that I am on my own, I […]
Digital strategy and your website in 2021 is the title of a seminar I’m giving tomorrow (sign up here). And I’ve been revising and updating my slide deck for the event. This is a training session have been doing since 2014 with no change in the title and quite a lot of change in the […]