Business to Business marketing is my specialism. The key to robust B2B social media marketing return on investment is persistence, diligence and flashes of genius! Having said that, you need more that just posting regularly to enable social media ROI. Allow me to explain. Your customer pipeline Building authority and demonstrating empathy are the messaging […]
The advertising industry has a reputation in some quarters as a bunch of liars. And I hate marketers being tarnished by association. Advertising is not Marketing Well advertising is not ALL of marketing: it is a part of marketing. Good marketing offers products to prospects with robust positioning and offers features and benefits. The psychology […]
It’s always nice to have some past clients who either write testimonials or provide references or act as references for new clients. I was asked recently who my client references are and what I did with and for them. Armour Safety – supplier of health and safety workplace protection whose PPE stocks blasted off the […]
Back in the day I moved to Auckland in 2012 and since I am networked into the tech crowd, I was an early participant in LetsLunch. An opportunity to meet people face to face for a quick lunch and a business ‘get to know you’ discussion. It was a blast – I remember meeting Hamish Pinkham and John […]
I recently got asked about whether Wikipedia is good for marketing. It’s a high traffic website from where backlinks could be valuable. If you do create Wikipedia entries be aware that there are rules about businesses on the platform. The recent history of Marketing on Wikipedia A lot of PR agencies got publicly burned while […]
The New Zealand National Party manifesto just published with some pledges to help the small business sector. We know we are important to the economy – but this really shows clarity of purpose and thinking, which I disagree with. Read the full document Get people back to work One of their proposals is to provide […]
With the availability of the internet and technology that we have today, more and more companies are operating remotely. There are plenty of advantages for employees working remotely. They can work from home and care for their family. They don’t have to deal with rush hour traffic during their daily commute. The organization also thrives […]
<Rant warning begins> Do you regularly check your website links? I found comments in my site back end today which made me spit tacks. And so I wrote to the business who was linked from the commenter. Do you know your SEO agency are making spammy comments on blogs in order to get you linkbacks? […]
Today’s discovery. Slideshare got sold. I was a very early Scribd user…. now I find they’ve bought Slideshare from LinkedIn. This will change things for many of us who love Slideshare. What happens to my slide decks shared into LinkedIn? [they stay] Who still uses Slideshare [me and my clients] Why is Scribd such a great platform? […]