Concern continues to mount over the shortage of skilled cyber security experts. Companies across the globe, regardless of industry, are unable to source the talent they need to build defences against threats that are increasing in sophistication and volume. There is a disproportionate rise in threat levels and not enough people entering the workforce to […]
Brainstorming brand names is hard. As a B2B Copywriting expert, here’s my copywriting method. Brand names require a different approach Start with blank paper and write down ANYTHING. One line per name choice. Dump down any words which could be part of your brand name. Then do individual words – and create 2 and 3 […]
Have you ever noticed that some businesses have these epic names that make it easy for them to market and go viral? You can’t choose a name at random and hope for that kind of success. You need to be careful about the selection process. By generating ideas that give you a competitive edge, the […]
I like being flattered as much as the next social media expert. [I’m not a guru by the way]. And responding promptly to media enquiries is best practice. Here’s an example of a social media agency running a project which wasn’t quite what I expected. Learn from my mistakes. Anatomy of a viral social campaign […]
Asking the right questions is key to getting the most out of an ecommerce retail marketing adviser. Web traffic to online store Giving “free” advice on the Manaaki forum, I showcase where and how online retailers can improve a lot of their business without a lot of cost. One question asked was I need help […]
As a child I was fascinated by business cards. My curiosity was piqued when I was earning some holiday money in my father’s office doing admin and filing. His business partner, David, had a corner office with a deep windowsill. It had a tiled surface and every couple of feet was a small stack of […]
When it comes to efforts such as marketing, advertising, or social media, crafting the right message is essential. You need to communicate effectively with current and prospective customers. It takes great writing to do that. Penning interesting, engaging, and relevant copy might not be your strong suit. In fact, this may be a time when […]
Business to Business marketing is my specialism. The key to robust B2B social media marketing return on investment is persistence, diligence and flashes of genius! Having said that, you need more that just posting regularly to enable social media ROI. Allow me to explain. Your customer pipeline Building authority and demonstrating empathy are the messaging […]
The advertising industry has a reputation in some quarters as a bunch of liars. And I hate marketers being tarnished by association. Advertising is not Marketing Well advertising is not ALL of marketing: it is a part of marketing. Good marketing offers products to prospects with robust positioning and offers features and benefits. The psychology […]