Back in the day I moved to Auckland in 2012 and since I am networked into the tech crowd, I was an early participant in LetsLunch. An opportunity to meet people face to face for a quick lunch and a business ‘get to know you’ discussion.
Now there’s the opportunity to do it again – virtually.
Introducing Lunch Club
I can’t wait.
The chance to approach people in my locale and to ask them for lunch was so powerful and gave us all a chance to grow our networks alongside the pleasure of eating nice food is something I’d like to do again.
Lunch Club for Auckland – let’s get started
So will you join me?
We need 450 people to join the group before a New Zealand Lunch Club can launch. Click the link to subscribe to an “Auckland” club…. don’t worry if you don’t live here – as long as you and I are in New Zealand I think we can make this work.
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https://creativeagencysecrets.com/wp-content/uploads/2020/10/lunch-club-Auckland.png8742438Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-10-05 16:11:182020-10-05 16:11:18Lunch for business networking
I’m going to start with the definition of a business process –
Process – a collection of related, structured activities or tasks that serve a particular goal.
I took that definition from Wikipedia but it’s very straightforward if you do something in exactly the same way over and over again you will get the same outcome and that’s a process.
I want to remind you of the title of this article series is the Art and Science of Generating Leads. The difference between an Art and a Science is that in the science everything is replicable exactly, every single time that you do it. And art is not.
Generating leads is not always identically replicable. This is because markets change, economies evolve, your product or service may differ; the needs of your customers and prospective customers may be altering over time.
This does not mean that it is impossible to create a replicable process. But it does mean that you must acquire more skill than just following a series of “paint-by-numbers” tasks.
But you knew that didn’t you?
A business process gives an outcome
Let’s begin with working out the different steps that lead to an outcome. I’m going to give you an example from my own
business here. It’s Wednesday morning at 7 AM. I am in a cafe with a group of 32 other trusted business individuals who are all working to help me generate leads for my business. The group is called Business Networking International. We meet once a week in order to do our best to help each other win more customers. How we do it is a straightforward, replicable business process.
It’s a methodology developed by Dr Ivan Misner. He found it to be effective and set up a network. He’s grown it to over 180,000 members in many countries across the world. It is a tried and tested methodology for business owners to find a group of other business owners whose business is to help you find leads for your business.
Sounds extraordinary? Well it is.
I’m not going to tell Dr Misner’s story here, but suffice it to say at a certain stage in my business I found BNI to be a very useful discipline to help me establish a business process around finding new customers. I commend it to you and suggest you go and research the organisation today; their website is www.bni.com.
The new business development 8 step methodology is a process
In order to make a process you first need to ensure that you’ve got all of the component parts lined up and ready to work I will say that step eight is the actual process because you string together all the components.
Step one is Who are you and what do you do? and that’s the topic up next.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-02-26 09:00:092019-08-13 15:18:41What is the New Business process?
Suw , a client [full disclosure] has posted this question on LinkedIn.Have social tools helped your career? I answered it.
You may find some of the other answers useful / insightful.
I’m writing a piece on how social tools can help people develop their career and would like to talk to anyone in the internet industries, especially graphic designers, web designers, developers, programmers, system admins, user experience people, etc., about which tools they have used to help get a new job or client. I’m interested in both employed people looking for new jobs, or self-employed people searching for new clients.What social tools do you use?Which ones have been most effective?
Can you tell me a story about a time when you got a new/job client directly from using social tools?
Here’s what I found interesting
There is a perceived hierarchy of social media tools for business
Different sites function differently. e.g. FB is social or more casual than Linked In.
Pre-Web 2.0 contacts are different from web 2.0 contacts and need to be treated differently
Face to Face remains a strong tool for business closing
And so for your own business development
Get a profile on the key social media sites.
Signpost them from your contacts page on your website.
Be prepared to invest in spending time on each to learn and then use each within the context of your biz dev plan.
Set metrics and targets for each site. Review quarterly.
Transfer contacts you meet in each onto your conventional business database when you have offline / email / phone data revealed via actual dialogue.
Be open to new contacts getting in touch but be judicious in filtering them to the ones likely to be useful.
Use search tools to monitor conversations that use your name / brand so that you pick up on people talking about you who you do not yet follow /connect with.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-01-06 18:56:132014-11-26 14:49:497 tips for biz dev using Social Media