Marketing rollercoaster

What are New Business Leads?

Estimated reading time: 4 min

Leads are defined as an enquiry that brings business revenue for you.

What form it takes of course varies, it may start with a casual conversation in the pub or might be a phone call to you; it might be a business card that someone has collected from a networking event.

Many business owners find that they have a feast or famine situation and it comes to new business enquiries. Like a

Marketing rollercoaster

Marketing rollercoaster Image credit:

rollercoaster that either rising up and you are swamped with Leads and enquiries for new business or down low and you are desperately hoping for even one enquiry. This predictable repeating cycle is a reality for many many businesses. Yours might be like this as well.

The rollercoaster happens for one reason and one reason alone:

You do not have a reliable process for creating leads.

Many businesses will never overcome the rollercoaster because they do not have the skill to follow a process and stick to it.

If you’re reading this today and you know that you experience this rollercoaster situation, what is it worth to you to change the habits of your business?

Why would you want to get off the rollercoaster?

Look back back through your business accounts over the last three years and see if you can find a time when you had a strong revenue stream. Count up the number of new clients you started invoicing in any given quarter or three month period. And then go back to find out how this client found you. What were the circumstances that led to this good period for you? Ask your business colleagues or your partner as well. They may remember things which you have not recalled.

The good news is it is possible for you to get off the rollercoaster and to create a steady flowing river of leads that can lead to new business.

The bad news is that 90% of the people reading this will not be able to make a regular recurring stream of leads because they cannot be disciplined enough to set up the process that is needed.

Creative Agency Secrets will teach you the secret way of creating leads on a regular recurring basis.

I will tell you because we’re utterly confident that it works.

This is the number one reason and if it works for us we can make it work for you. And the second reason is perhaps a better illustration of why our process works. This is because the 10 percent of you who will interact and take our advice; from these nine people will not be able to do it on their own.  They will be people like you who have busy organised business lives and love what they do. Yet if you’re being strictly honest you will say

“I am not a salesman, I am not a marketing expert, I find new business development a challenge. This is not how I prefer to spend my time.”

And so for these reasons Creative Agency Secrets is going to share with you our methodology of how to generate leads every single month of the year.

We’re hoping that you are the nine people who are going to take our advice and hire us to work with you.  And if you’re the 10th person who can execute without assistance, then congratulations, you’re probably already very good at sales and this is just a top-up advisory session for you to check there are any new tricks that you don’t already know.

For everyone else, we want to be your new collaborator.

We want to show you exactly how to make this work. We know how to adapt the method to suit the needs of your business, your marketplace, and your preferred clients. Today I’m going to show you exactly how we do it for ourselves and this will give you the template that you need to do it for yourself.

First some marketing honesty

But I need you to make one thing abundantly clear to yourself. In a moment of honesty, ask yourself am I ready to make this change? Am I ready to make a commitment that is fundamentally different from anything I’ve ever done before in my business?

Because you know what the rewards could be, but until they happen I also know that you will be nervous, anxious and will feel that this is a high risk to take for your business.

I will give you reassurance and I will give you confidence that you can do this yourself. Are you are you ready to come on the journey?

Let’s begin.


Tomorrow I’ll show you what the new business process is.

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