Posts

How To Make Your Anniversary Promotion Campaigns Better

posters for anniversary campaigns

posters for anniversary campaigns

Celebrating an anniversary whether it be one, ten or a hundred years is certainly something to be proud of. You, as a company should almost be bursting at the seams to tell potential and existing customers the news.

Of course, for customers to get as excited as you, they expect something in return. That’s how the system works. They support you for x amount of years and at each anniversary expect a little appreciation. As Mark Twain astutely noted: “It is better to give than receive- especially advice” and following this I will offer my own – He’s right. And this is why businesses offer sales; they give a little in order to gain a lot. 

The question of course is how to celebrate and promote your anniversary. This can depend on a variety of facets such as the length of time of existence, the size of the company and the type of company.

It is for this reason I have come up with 4 simple categories.

4 types of anniversary campaigns

  1.  Sales & Giveaways
  2. Promotions & Interaction

  3. Reincarnation (Sticking with the religious theme)

  4. Internal Appreciation

1. Sales & Giveaways – Clever discounts and freebies

This one is relatively straightforward. Simply reducing the final bill for the customer will obviously get them interested – more bang for your buck has traditionally been the ‘go-to’ strategy. Giveaways however can work equally effective. The total bill may not reduce however the value perceived would still have increased. Better yet, it means more of your product is being consumed by your customers.

A common tip often acted upon is to link the number of years celebrated to the sale/gift. Whether it be 10% off if you’re celebrating your tenth anniversary or every 5th item is free for your fifth, linking the years to the deal instils that number into your customers brains, meaning they will be more likely to associate your business with success and longevity. As has been hugely publicised, customers who associate success and longevity with your business are more likely to purchase from you.

Remember, you can be clever about it – 40 years 40% off may be too much of a discount for some stores so be clever! 40 = XL in Roman numerals so have an XL sale, whether it be just a larger sale than usual or a sale focused on extra-large items, it will most likely prove cheaper than 40% off but have a similar effect.

2. Promotions & Interactions – Get the word out there

This deals with how your company reaches out to your customers and the general public. Obviously, if no one has heard that it’s your anniversary no one will be excited. This therefore is critical that it is done right. Larger companies may not have to worry about it and let word of mouth do the work. Smaller companies however have their own competitive advantage – personalization.

Personalized, handwritten notes prove effective time and time again. These interactions will obviously be critical to making your customers aware of your anniversary. Under interaction I have associated cut-cost ways to deliver value to your customer – tours. Customers are always interested in how their favorite good is actually made, so offer it! They aren’t expensive to run as attendees would actually prefer to see the business running as normal as possible and give your business greater exposure to the public..

3. Reincarnation – Bring back the past

I’m sure you’re all familiar with the reincarnation of old products and methods when companies celebrate birthdays or anniversaries so I won’t go into any detail about it. However, many don’t even consider replacing current prices with the traditional ones. An example would be if Coca-Cola were to sell cans for 5c each – their original price. You may be thinking, this should be under the sale category and you’re probably right, but as it refers to the original price, it could be seen as the rebirth of the price; okay compromise, it’s both.

4. Internal Interaction – Celebrate your team

They say nothing is more important than the customer; if that’s true then employees can’t be far behind. When celebrating an anniversary, celebrate your employees’ efforts. They are just as much a part of the company as the customers and therefore, deserve similar recognition and perceived benefits. Traditionally a party always goes down well, however ensure that at least the long-time employees receive a memento, something which they can be proud of and something that will portray your eternal appreciation.

Most successful anniversary campaigns utilize more than one of these categories so for greater success, try and aim to hit at least two. And remember, no matter what strategy you choose, conveying your appreciation for the past and enthusiasm for the future never hurts.

Need help brainstorming and planning ideas? We’d be glad to help. Click here to get in touch with us.

 

The Top 5 most popular articles of all time

Improve The Way Your Website Appears On Google

We’re often asked by clients when we begin working with them to increase their Google presence. So what’s the easiest way to do this?

Simply put – you need to help Google to help you.

Follow the steps below to increase the size of your “Online Real Estate”.

Map/Contact Details (The Red Boxes)

The easiest thing to do add to your “property portfolio” is create a Google+ Page for your business. Go to http://www.google.co.nz/business/ and register your business.  Chances are, Google has already added your site to their index and simply wants you to verify the information before it displays it as it does in the red boxes.

After locating your business (and verifying if need be) you’ll be greeted with your Business Google+ Dashboard. It’s here you can add phone numbers, office hours, address and map location.

Google_Meta_Descriptions

Sitelinks (The Yellow Box)

Most sites don’t have what is known as “Sitelinks” when you search for their business. These are drawn from Google’s index of your website and are based on what Google thinks are the most important pages on your site.  Sometimes you and Google disagree on this!

Getting The Sitelinks

Enabling Google to index your site and enable Sitelinks is simple – submit an effective Sitemap to Google Webmaster Tools and ensuring your robots.txt file isn’t blocking the pages you want as Sitelinks.

These steps assume you’ve already verified your site on Google Webmaster Tools (click here if you haven’t)

  1. Generate a sitemap.xml file (using either a sitemap plugin or a generator such as http://www.web-site-map.com/).
  2. Upload your sitemap to your site’s root folder (the URL will most likely be www.yourcompanyname.com/sitemap.xml).
  3. On your Webmaster Tools home page, select your site.
  4. In the left sidebar, click Crawl and then Sitemaps.
  5. Click the Add/Test Sitemap button in the top right.
  6. Complete your sitemap.xml URL into the text box that appears.
  7. Click Submit Sitemap.

Checking Your Robots.Txt File

  1. Still in Webmaster tools, under Crawl, click robots.txt Tester.
  2. At the bottom of the page, enter the URLs you want to be sitelinks and ensure Googlebot is “Allowed” to index them.

Choose Which Pages Are Linked

Although most of your site hierarchy is decided in the Sitemap (Google “page priority levels” if you’re not sure), how Google deals with multiple pages with the same Priority Level is purely random.

Therefore to make sure the ones you want to appear appear you have to “demote” certain pages from appearing. On the left menu under “Search Appearance” you’ll find “Sitelinks”. On this page you’ll be able to enter in the URLs of the pages you don’t want to be used as Sitelinks on your Google search results.

*Don’t forget to shorten the metadata description on the pages that are Sitelinks – most SEO guides suggest 160 characters or fewer – however for best results we try to use 90 (that way Google won’t shorten your description, cutting out important information).

Of course, if you’ve got any questions about setting these up or other best practices do please leave us a comment or Contact Us – we’re always happy to help!

Google Analytics Keyword “Not Provided” Workaround

Anonymous website browsing means it’s harder to track key word searches. This article will show you how to find what keywords visitors search to find your site and the removes impact of the “Not Provided” keyword results in Google Analytics. This workaround will import results from Google Webmaster Tools to Google Analytics.

Inside your Google Analytics you can see which search terms prospects are using to find your website.  Acquisition -> Keywords -> Organic.

1

However with the rise of anonymous browsing, this means that Google Analytics can no longer track keyword searches as easily and so an increasing number of searches are now being displayed as “(Not provided)”.

2

This situation is getting worse month by month as we track the analytics for our website and those of our clients.

A Workaround For Keyword Searches

Although not a perfect replacement, Creative Agency Secrets has found a work-around which can give you a good indication of what search words and phrases your website is showing up for and which are drawing visitors.

It involves Google Webmaster Tools.  You have to set this up for your website. Read more

Google Analytics Logo

Google Analytics Keyword Workaround

Google Analytics Workaround Keyword MenuWith more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with.

Inside your Google Analytics you can see which search terms prospects are using to find your website by going to Acquisition -> Keywords -> Organic in the left sidebar menu.

With the rise of anonymous browsing, Google Analytics can no longer provide useful and therefore accurate keyword search data. You’ll more than likely see the majority of your keyword searches is “(Not provided)”.

This situation is getting worse month by month as we track the analytics for our website.

By following these steps, we can show you a workaround which will remove the dreaded “Not Provided” data and give you greater insight into how visitors are finding your site. Best of all, this workaround will also show you what keyword searches you are appearing in but not getting traffic from.

Google Analytics Keyword List

The Workaround For Keyword Searches

Although not a perfect replacement, Creative Agency Secrets has found a work-around which can give you a good indication of what search words and phrases your website is showing up for and which are drawing visitors.

It involves Google Webmaster Tools – You have to set this up for your website if you haven’t already.

Set up and Verify yourself and your website in Webmaster Tools – generally the easiest way is to do this with your analytics account. If this fails, Google helpfully provide short how-to’s on the other methods of verification.

Remember your site must be using the asynchronous tracking code.

Google Webmaster Tools Verification

Select the Google Analytics radio button (which can be found under the “Alternate methods” tab) and click Verify.

Now navigate to Search Traffic in the sidebar menu and select Search Queries.

Scroll down below the graph you will see a list of Queries used and the Impressions.  The main benefit of this data is you can see the Average Position your site has in search listings for each one (far right column).

We are going to show you how to send this data to your Google Analytics account but it’s worth noting that there is more accuracy in this screen as Google Analytics rounds the numbers.

Google Webmaster Tools Keywords List

Link Google Analytics To Webmaster Tools

Now re-open Google Analytics and browse to your website dashboard.

In the side menu go to Acquisition -> Search Engine Optimization -> Queries.  You will get a message advising you to enable Webmaster Tools (see screenshot below).

Set Up Google Webmaster Tools

Click the button to Set up Webmaster Tools Data sharing at the top of the page.

Leave all the settings it displays as default although you can change the fields if some are incorrect e.g. Industry Category.  At the bottom of the page the sub-heading Webmaster Tools Settings click the Edit hyperlink.

Google Webmaster Tools Data Sharing Set Up

This will bring up a list of site(s) and associated Analytics web properties.  Choose your site on the left radio button and Save.

Click OK to Add association in the next window.

Select Site To Add Link Webmaster Tools

View The Data

You’ll be directed to the Admin screen. Click Reporting in the top menu to return to GA and again go to Acquisition -> Search Engine Optimization -> Queries.

You should now see a summary graph and below it the list of keyword queries , impressions, clicks and average position of your website.

For everyday use, we find the Google Analytics summary data is fine.  But for non-rounded data, go into the Google Webmaster Tools display to get the full picture.

Note that data is normally 2 days behind on these searches compared to other metrics in Google Analytics.

Google Alerts Has Been Updated

Many content marketers rely on Google Alerts as a way of getting ideas for content, seeing what your competitors are doing online and for those vain enough – seeing what others are publishing online about you.

Google has recently “beautified” their Alert service – there’s no telling just yet whether they’ve changed anything behind the scenes.

 

The Old Google Alerts

Old Google Alerts

Old Google Alerts

Above is a picture of what Google Alerts used to look like – functional, but not the simplistic approach Google is taking.

 

The New Google Alerts

The first thing you’ll see when you check out Google Alerts is the friendly and more stylised design, however the big changes come with Google’s suggestions.

The suggestions are based off who you’ve added in your circles in Google+, again this emphasises the importance Google is placing on G+. The better you utilise Google+ the better the suggestions Google will offer.

Google have also added a “Me On The Web” section – something we recommend all of our clients to do. It is always intriguing to see what others are posting about you online (if anything).

*Remember if you’re using a unique (individual) Google account to add your company or your client’s companies – Google isn’t quite clever enough to auto-suggest them at this stage.

New Google Alerts

New Google Alerts

What Does My Website Look Like On A Mobile Device?

If you’re responsible for a website, you’ll know the importance of how it looks on mobile devices. While exact percentages of website visitors using mobile devices can be determined, this number can vary greatly month to month.

You might look at your website analytics and see you have only a few visitors viewing your site on a mobile device and decide that optimising your site for mobile devices is not worth the effort. But when one does view your website, what are they greeted with?

Remember, your website is often your first impression.

Remember, mobile devices being used for web browsing is rapidly growing

As there are many devices available, all with different screen sizes, how are you meant to test your website on all of them without purchasing a variety of devices or relying on friends and co-workers owning them?

How Can I See What My Site Looks Like On A Range Of Devices?

mobilemeFortunately there’s a simple solution. It’s called MobileTest.me. MobileTest Me acts as a browser based mobile emulator. It basically allows you to see how your website looks on a range of devices from your computer.

  1. Go to http://mobiletest.me/ and select a device you’d like to test with
  2. Enter the URL of the website you’d like to test
  3. Hit “Go”

To view the site from another device or to change the screen orientation simply use the “Options” and “Devices” tabs in the top left of the screen.

What Can I Do If I Don’t Like What I See?

wptouchIf your site isn’t responsive or doesn’t look as nice you you’d hoped there are a number of options available.

Obviously, the easiest solution is to get someone to fix it – however that can get expensive and time consuming.

If you’re on a popular platform such as WordPress you can always purchase a new theme which is responsive. The issue with this solution is that it can often be surprisingly time consuming and there is the potential for a large delay while you copy the content across to make it look consistent with the new theme.

A good short term solution is installing a free plugin such as WPTouch. WPTouch makes a mobile version of your site and only appears when viewed on a mobile device. Best of all, it is available free and only takes a minute to install (though you may want to spend time customising the colours to match your site and the icons for each menu item).

Google Webmaster Tools

Google XML Sitemaps Increase your SEO – Check Now

SEO is an important part of an online administrator or digital content manager. An effective website is not just appealing to human visitors – they are also be easy for online spiders and bots to understand and “crawl” their content.

That is why XML Sitemaps are important – They tell the machines where each page can be found, how important each page is relative to the rest of the site and how often it is updated/changed.

Through the use of simple plugins (or manually accessing the file if you’re more technically competent) a sitemap can be created and modified. By modifying the file (robots.txt), you can change how often robots should crawl your site for specific URLs, change the priority setting of an individual page or even block the bots from crawling certain pages altogether. A situation I often do this for is if we have historical blog posts that continue to be heavily trafficked. I’ll want to increase the priority of those posts slightly higher than newer ones so as to ensure they continued to be crawled and that any change that’s made is more likely to be picked up by Google and Bing.

Sitemaps can easily be edited to tell crawlers which pages are worth crawling and which are to be ignored – particularly if you use a pre-designed sitemap.

Which WordPress Plugin Is Best For Sitemaps?

If you’re one of the millions of web admins who use WordPress, I highly recommend the Google XML Sitemaps plugin by Arne Brachold. It is easy to setup and best of all, is very easy to manipulate should you wish to feature a particular page or skip another. It also makes a robot-friendly URL (ours is https://creativeagencysecrets.com/sitemap.xml) meaning it is good for your SEO too.

How Optimise Your Sitemap’s Effectiveness

Google Sitemap MenuUltimately there is no point in creating a sitemap if it’s not easily crawlable by robots such as Google. Therefore, testing and uploading your sitemap using Google Webmaster tools is logically the next step.

Go to Google Webmaster Tools and add your site. Usually, the easiest way to verify your site is to use your Google Analytics logins. If this doesn’t work or you wish to set up an account without access to Google Analytics, you may have to upload an html file to the site.

Upon verifying your site, click Sitemaps in the left menu which can be found under the “Crawl” section. Next, Add/Test your sitemap by clicking the “Add/Test Sitemap” red button in the top right of the screen.

Add_Test_Button

In the textbox that appears, assuming you haven’t changed the default URL (I’d recommend you don’t), all you should have to enter is “sitemap.xml”. Google will then check to ensure it’s a valid URL and will alert you if there are any problems it detects (see screenshot below) – fortunately, Google also provides explanations as to what causes these errors which usually helps get to the root cause of the problem quickly. Normally though, a first time, clean installation won’t have any issues. Errors are usually caused if your website has been around for a while – especially if the URL structure of your site has changed or you’ve manually changed URLs of certain pages post-publication.

Sitemap_List

Click To Enlarge

Hopefully though there are no major errors and that you’re able to fix all minor issues. Google will show how many pages you’ve submitted (it naturally skips certain ones like eCommerce pages) and how many it’s actually indexed. Remember, the more pages Google indexes, the better Google knows your site and the more likely it is to send genuinely interested visitors to the pages you want them to visit first time.

Success

Dashboard

Click To Enlarge

10 Year Anniversary

10 Year Anniversary Promotion

In a previous article, we discussed ways in which you can promote a business anniversary. Recently, one of our clients celebrated their 10th year in business. To celebrate, we did three things. We created an eBook to highlight the changes in the industry over 10 years and where the next 10 years may take them, a timeline to show the company’s milestone achievements and a classic anniversary sale.

What must be remembered is that an anniversary is not just a giveaway to thank your customers/fans. It’s also a great opportunity to get closer to your customers, generate more sales and build your future audience.

 

The eBook

The eBook was created to give readers a summary of the major changes in the industry in the past decade as experienced by influential individuals within the industry. The changes were analysed by 10 expert individuals who are heavily involved in the industry but all play a different role. This provided an interesting range of insights, each focussing on a different area of the industry.

The eBook was promoted predominantly on Social Media and on their blog. A large portion of the social media audience and website visitors are not on the mailing list – and ultimately, the purpose of the eBook was to generate newsletter signups.

To download the eBook, customers had to enter their email address whereby they would be both sent the eBook instantly as well as added to the mailing list if they weren’t already on it. This was achieved using an autoresponder. In the email with the eBook, we also mentioned the anniversary sale and gave them the discount code.

 

The Sale

10 years in business, 10% off everything – hence the discount code “10years10%”. In the previous article, we mentioned that there were a variety of sale options to choose from (historical pricing, free shipping, free gift per $10 spent). We chose to utilise a simple 10% off by process of elimination. The products our client now sells are very different to the ones they sold 10 years ago so a historical pricing promotion (where the prices would be what they were 10 years ago) wouldn’t be nearly as effective. As the value of the products is quite high, but the products are generally small, free shipping is not a big incentive as it usually equates to a minimal discount. The free gift per $ spent option was ignored for a similar reason; no one wants 100 caps with every order.

The code was promoted front and centre on the client’s homepage, on their social media accounts, those who downloaded the eBook and to their existing mailing list.

The 10% discount code was enabled for 10 weeks, which not only tied in to the 10-year theme but also allowed enough time for anyone who was going to use it, to use it. We also left the coupon open for unlimited uses – if someone wanted to buy something then use the same code again a couple of weeks later, they could.

 

Timeline

A timeline is a nice, visually attractive way of showing progression. Although they can be complicated and contain too much information, simply picking 10 most important events to highlight is a simple way of avoiding clutter and confusion. We therefore chose to feature just the big product redesigns, new releases, and company milestones (such as the 5000 unit produced) during their 3652 days in business.

To make a timeline easily which can be featured on your website, I’d recommend TimelineJS. TimelineJS is a free, opensource tool, which enables you to build interactive timelines from a Google Spreadsheet. The great thing about TimelineJS is it can be embedded into any website.

 

The results

Our client’s mailing list increased (ironically) by 10%. The number of downloads for the eBook however was considerably more than those that were newly signed up. This is because those already signed up to the mailing list were sent links to the eBook directly for download – they didn’t have to re-fill in their details unnecessarily.

The client received a number of sales utilising the 10% off discount. Surprisingly though, even though the code featured largely on the homepage, social media and in the text to those who received the eBook, there were still a handful of people who paid full price.

The DOs and DON’Ts of SEO – The Easiest Way To Appear On Google

Google SEOGoogle’s new update – Hummingbird has changed Google’s algorithm. Fortunately, there are SEO properties that have and will remain constant. This article will illustrate the easy way to ensure your website is run optimally for both man and machine – the visitor and Google’s bots (crawler).

What you’ll find in this guide are a more concrete set of guidelines which are unlikely to change in the near future.

This means, delicate topics such as keywords and keyword density etc will not be discussed in this article as the rules surrounding them are prone to change.

As many of you will be aware, search engine optimisation is often about making small modifications to parts of your website. Only when viewed collectively will results begin to be noticeable – so don’t give up early on is the moral of the story.

 

Without further ado – The DOs and DON’Ts of SEO.

Page Titles

Page titles should define in a few words the content of the page. Effective page titles draw visitors to your site and give an indication to search engines the context of the page’s content.

  • Do: Choose a title that effectively communicates the topic of the page’s content
  • Don’t: Choose vague titles that have no relation to the content on the page or a default title such as “New Page 1”.

 

Metatags and Descriptions

Metatags and descriptions allow you to describe and/or summarise your pages content. Descriptions will be the snippet provided by google to help the visitor determine the value of the page before opening it. The text in the red box below is what the user sees.

MetaDescription

  • Do: Write a description that would both inform and interest users if they saw your description as a snippet in a search result.
  • Don’t: Write generic descriptions or use only keywords. Although no longer common, people have been known to paste an entire paragraph as the description.
  • Don’t: Repeat the same tags and descriptions across multiple pages.

 

URLs

*Changing your URL structure is not a small job! If it is ok currently then leave it as is.

Page URLs are often a difficult thing to effectively change if you’ve got a large website and/or have been using it heavily for a while. The reason for this is by changing the structure, all previous links will no longer work. The quick fix is of course to set up a redirect however this is far from ideal – to best utilise your site’s existing SEO capabilities you would have to correct all of the links. You’d probably still have to set up a redirect anyway as external sites linking to your page would also stop working.

  • Do: Your URL should contain words which are both relevant to your site and the individual page the URL links to.
  • Don’t: Choose generic page names such as “page1.html”
  • Don’t: Use unnecessary parameters/ID numbers
  • Don’t: Use excessive keywords, else risk getting the individual URL or even the whole site banned by Google.

 

Navigation

The menus on your site help visitors navigate your site. They also provide a template for creating an effective XML Sitemap which will help bots crawl your site. Having an effective menu layout is a win-win situation.

  • Do: Create a natural flowing hierarchy which makes it as easy as possible for visitors to navigate your site.
  • Do: Use text for navigation as often as possible – not everything has to be in a dropdown menu! (what this means is that often you can navigate visitors to other pages effectively using text on the page as opposed to everything being exclusively in the menu)
  • Do: Submit an up to date XML Sitemap to Google for both your main site and any mobile sites you may have – (update regularly)
  • Do: Have a useful 404 page. Many 404 pages simply have an error. Include a link back to a useful page such as your home page or main news page.
  • Don’t: Create a difficult, complex linking structure by either linking to too many things (that the visitor is unclear what to click) or by breaking your content up (so to increase number of pages but the visitor has to visit multiple pages unnecessarily)
  • Don’t: Have a navigation system based entirely on dropdown menus. As mentioned before, not only can this be frustrating for the user, it also has adverse SEO consequences.

 

Keep Your Text Easy To Read

Obvious really – the DON’Ts however will explain how Google can punish you for making your content hard to read.

  • Do: Write content that is easy to follow, concise and organised by using formatting options such as headings, bullet points etc
  • Do: Create fresh, unique content which is designed for your users, not search engines.
  • Don’t: Overuse headings/bolds/italics etc
  • Don’t: Use pictures to replace words. Pictures aren’t read by search engines which reduces SEO friendliness. Pictures also make it difficult for readers to copy/paste from your site (which although you might think this is a good thing, many would argue that the purpose of the internet is to share information).
  • Don’t: Deceptively hide text from users but displaying it to search engines (Such as having white text on a white background).

 

Links

Links on your page (both internal and external) are an important way of guiding visitors around your site. They also however help Search Engines decipher the page’s content and purpose.

Don't Click Here

  • Do: Try and describe what the link is linking to in the text. Hyperlinking keywords or phrases which define the link’s purpose will both help your visitor and Search Engines know what the link is pointing to.
  • Do: Format links so they are easy to spot (don’t try and trick visitors into thinking that normal text is actually a link). This means highlight them with a different colour.
  • Don’t: Use generic anchor text such as “click here”.

 

Images

Images help beautify a site. They also slow down loading speed so only use them sparingly and avoid using high-definition photos unless needed. Slow sites appear lower on Google’s search results.

  • Do: Use brief, descriptive filenames and alt text. This will help search engines know what the picture is about and will serve a double purpose if the picture doesn’t load, the visitor will know what should’ve been there.
  • Do: Supply alt text when using images as links. Similar to what was said in the Link section of this article to help describe the link.
  • Do: Supply an updated image sitemap file
  • Don’t: Stuff keywords into the alt text – it can get you blacklisted from Google!
  • Don’t: Use only images as links for your site’s navigation
  • Don’t: Overuse high-def images as this will significantly reduce site speed

 

Headings

Headings should be used to help visitors scan your page for the applicable information. Avoid using them for unimportant content.

  • Do: Use headings as an outline – the reader should be able to read just the headings and have a clear understanding of what the page is about.
  • Don’t: Place headings that don’t help clarify the page’s structure and summarise the page’s content
  • Don’t: Erratically change heading tag sizes or put all of the page’s text into a heading tag.
  • Don’t: Use heading styles when italics or bolding may be more appropriate

 

Robots.txt

Robot.txt

Robots.txt files tell search engines what to crawl and what to ignore. Used effectively, they can help bots crawl your pages more effectively and reduce spam. Used incorrectly – your whole site could disappear from Google. To find out more about Robots.txt files and how Google utilises them, check Google’s developer pages

  • Do: Have an up to date robots.txt file – perhaps even a second if you’re attempting to block ssl pages.
  • Don’t: Allow search result-like pages to be crawled.
  • Don’t: Allow URLs created by proxies to be crawled.

 

Promoting Your Site On Google

There are many ideas you can utilise to appear on Google. So long as you don’t spam or buy your links – you should be fine.

  • Do: Sign up for Google Places if appropriate to appear on Google Maps and web searches.
  • Do: Include your website URL in all of your online mailings (blogs, newsletters and social media posts).
  • Do: Guest blog and comment on other’s sites with links back to your own.
  • Don’t: Sign up for schemes where your content is artificially promoted to the top of selected services.
  • Don’t: Purchase links from another site with the aim of getting PageRank instead of traffic.
  • Don’t: Spam link requests to all sites related to your topic area.

 

Google’s Webmaster Tools

Google’s Webmaster Tools are a great way of monitoring and optimising your site – USE IT!

  • Do: Use it regularly to keep up to date with how Google’s bots see your site and whether there are any issues which can be resolved to make your site appear higher.
  • Do: Rectify any issue which Webmaster tools suggests.
  • Do: Utilise analytics and other tools available to optimise the most visited pages and help navigate users around your site.
  • Don’t: Do anything reckless which you don’t fully understand – you could block your entire website from appearing on Google if care isn’t taken.