Entries by Rebecca Caroe

Delete or Unsubscribe for mail list?

I checked our bounced emails report.  Do you want me to “unsubscribe” or “delete” them?  I’ve just “unsubscribed” a couple and then realised “delete” is also an option.  What’s the difference? Also if a contact says “this address has been cleaned” there is no delete of unsubscribe option.  Why is that and what does it […]

Kickstart business website user skills

Rebecca is running two webinars with CCH Learning designed for Business to Business organisations who need to ramp up their website as a marketing tool. Setting a Website Strategy for Marketing Success: Understand the functionality your website needs & how to avoid common mistakes Tue 27 Feb 2:30 PM NZDT Setting a Website Strategy for […]

Become an expert in the eye of the client  

Getting recognition for your “expertise” in selling professional services is paramount if you’re to make good profits.   The stages in the process include – Setting out your credentials Outbound publicity – demonstrate you know your ‘stuff’ Getting to one on one conversations around the client’s desired future state Discussing your services, their needs and fees […]

Use Content Marketing to Build Your Brand

  Every business wants more customers, correct? However, not all businesses have the financial resources to pay for advertising or other costly marketing strategies to get people to their websites. What are the options if you have budgetary constraints? You can use content creation and marketing to help build your business. Develop and use a […]

Production team needed for explainer video

Our client needs a video to explain cloud software for a business to business audience. They have launched a new feature set and integrations with popular business management software products.  The goal is to get viewers to consider migrating from office server based software to our cloud service. A 60 – 90 second explainer video […]

How leading creative agencies collaborate

It’s the end of the year and time for reflection.  And for once, I’d like to talk about how Creative Agency Secrets works alongside other agencies to deliver high quality marketing services to our clients. Specialist agencies serve clients well Few firms can now offer a ‘full service’ to clients.  Creative Agency Secrets are specialists […]

Karen Tobeck our chief financial officer

If you run a business and you do not employ a CFO chief financial officer may I recommend that you examine why not? I have spent two years working with Karen Tobeck and value she brings far surpasses the fee I pay. Anybody who runs a business has three skills they need, delivering the product […]

GrownUps NZ, Richard Poole interview

Richard Poole founded the website GrownUps.co.nz and has built it up into a significant media propertyfocused on the over 50s market.   What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams.  He kindly agreed to be interviewed by the Creative Agency Secrets team. What […]