Entries by Rebecca Caroe

Yes, I can help you get an internship

Creative Agency Secrets helps students get their first jobs in marketing.  It’s incredibly hard to get a job as a junior marketer and so this is part of our social marketing – supporting the next generation.  And as a result, we’ve got a strong track record of delivering valuable learnings to interns and we also […]

Marketing strategies to grow and scale a local business

Most of New Zealand’s businesses are local. Knowing how to get known locally is an important skill. Today we’re showing you our latest tips for local marketing success.  Better still, they’re all things you can do yourself – today. Ready for your local marketing quick-fix? Local marketing is absolutely essential nowadays whether its a neighbourhood, a city or […]

Marketing for a web design business

I’d like to chat about marketing for my small web design business.  I’ve got to this point without needing to do much marketing, however, to grow, I need to be doing something!  What’s your advice? Having looked at many, many web design agency websites, there is one clear point of difference which you have that […]

Only the digitally confused need attend!

No, I don’t want you to come to our event unless you qualify On 27th September I’m speaking at a breakfast event. [ticket reservations below] It’s about de-coding digital marketing for folks who are confused about how to do digital communications successfully. Why am I doing the gig? Despite digital being commonplace to me, it’s not that […]

How to Cash Flow your Marketing

Finance people see marketing activities differently.  They may be blocking spend that you perceive essential.  To understand the Chief Finance Officer’s perspective on marketing, we decided to interview expert CFO Trish Love about how she makes decisions to spend money on Marketing. Marketing Activities versus Cash Flow Trish has an 8 step process she uses […]

How I plan to benefit from a lost pitch

A question from Quora was sent to me to answer. And it demonstrates so neatly why many new business people get discouraged by apparent failures. My answer shows how to play the “advantage” card from a disappointment and position yourself for future success while gaining valuable business experience from the situation. My business partner’s dad/investors […]