Today’s always-on global world could make your business location seem to be an irrelevancy. But the opposite is true. Local marketing is now the fastest-growing part of online marketing specialisms. And it matters. Let me explain. So here are 3 examples for you to use when considering international website domains. Feel local but act global […]
Ready for next year? No, of course you’re not. This is normal. But you intend to get ready and to plan your marketing, don’t you? Make those resolutions happen by booking in to our January 2017 Marketing Year Planning Workshop. Join us for a Marketing and Business Development Workshop to help you get your year plan […]
What’s a typical response rate for highly personalised B2B direct mail? What provider would you work with? I’ve heard of Enthusem and Pebblepost. It’s a well designed card with their logo, name or website on it. Your response rate for B2B direct mail depends on a couple of things What you’re selling and whether the recipient […]
We worked with Creative Agency Secrets to streamline our website and the customer experience. We have two major client types – buyers and sellers. The team helped us to filter website visitors so we could present different messages to each audience and drive engagement with the right team member from Apartment Specialists. Andrew Murray, Apartment […]
My philosophy of marketing is that every part of your marketing toolkit that you’ve spent money developing should be working hard to generate sales for your business. Creating a strong visual identity is a given. But what about extending it into other marketing areas? We have been experimenting using content marketing to reinforce visual identity […]
The client has a part-built WordPress website which needs a strong design improvement. We need a team to take over the current design and create a robust wireframe and template design that fits with their corporate logotype. We want the end result to be clear and simple for the reader. Start from scratch or re-work […]
Write your new business development year plan with Creative Agency Secrets The answer, is a new business development plan. That’s a month by month chart of marketing promotion activities. It includes proactive marketing that builds up your business profile which leads to enquiries which become sales. It’s a continuous cycle. Join us for in a […]
I had to write to a client recently to tell them that their home page was failing. It was not delivering value, it was not doing its job and was actively causing problems for the business. And this made me realise that few businesses understand the job a home page does. What should a good […]
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