Since we wrote the report summary on mobile shopping, we also found this report from marketing agency, Head London, in which they commissioned research into retailers’ online stores. The Customer Experience Deficit White paper Online retail experiences have to become brand specific, highly relevant and personalised to each shopper. Retailers need to make better use [...]
Awesome, lovely superb…. just finding which social media sites exist today is hard but having to chase round and research available ‘names’ on each one for a new client – time consuming. Thank heavens for the wonderful people at NameChk.com They do the grunt for you. Now all I need is to go register the [...]
We are members of the Open Rights Group, ORG and their really helpful newsletter gives updates on the lobbying work they do to preserve and promote your rights in the digital age. For a £5 monthly subscription, you can support their excellent work – from which we all benefit. Here’s an extract from their recent [...]
How much do marketers and their agencies need to know about technology. Code is now on a par with content. Allison Mooney, head of trends and Insights, Marketing Google Ben Malbon, Director of Strategy, Creative Lab Google Matt Galligan, SimpleGeo Rob Rasmussen, Tribal DDB Rick Webb, The Barbarian Group #agileagency How much do marketers and [...]
Imagine a world in which brands tell the truth, advertisers act like publishers and all communication is real-time. Is this world possible? #brandjo Kyle Monson – Editor JWT Brian Clark – President of GMD Studios Bob Garfield – Advertising Age David Eastman – CRO JWT North America Shiv Singh – Head of digital, Pepsico Eastman: [...]
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