The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
Continue reading about The Third Tribe, a fairy tale of internet marketing
I think businesses should take new year resolutions as seriously as business planning. Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days. Organisations could do well to think up their own [...]
Continue reading about Does your business have a New Year Resolutions shortage?
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Continue reading about Leading agency thinking from the USA & SXSW
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
Sam and I first met when he worked out of a converted garage in London W14…. how times change! His new business is called Tradewind , Sam and I first met when he worked out of a converted garage in London W14…. how times change! Tradewind helps clients improve digital marketing spend, proving value and [...]
Continue reading about Shout! With Sam Brownfield, MD of Digital Agency Search
Image by Carlo Nicora via Flickr Building on traditional views of Britain as a country that grinds inexorably to a halt when any adverse or strange weather event occurs (snow, leaves falling) I want to reflect on yesterday. In our village it was gloriously chilly and we had a good East Anglian snowfall straight from [...]
I have just had a proposal rejected by an agency but I think it's such a good idea that I shouldn't let it go to waste. Business development for a digital agency into part of the real estate industry. Can't say more here. My proposition would cost an agency £20k and would need to start [...]
Continue reading about Calling digital agencies who want more work
Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]
Continue reading about ICA leads social media sharing for Shirky speech
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