When do you use all your database for a mass mailing? I have a huge database of contacts – both personal and business. Knowing when and how to contact them all is a difficult issue because you don’t want to annoy – but equally there are some things that you really want to communicate to [...]
Continue reading about When is a mass mailing really needed?
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference.
With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and training [...]
Continue reading about Leading agency thinking from the USA & SXSW
There are some cunning things that can be done on web sites relating to information that is positioned 'above' or 'below' the page fold.
I got this page up when trying to unsubscribe from email notices
Subscription Management
We respect your rights and take unsolicited email very seriously. Your request will be completed within seven business days.
Please click [...]
Pete Lerma – Click Here/The Richards Group
Over the past 10 years we have seen a bit change in digital.
Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead.
When you do it right the whole is greater than the sum [...]
Was browsing around the Jiglu website and decided to actually read the terms and conditions of service docuemtns.
What a surprisse. Written in normal language with careful explanations about how they will and won't serve you and use your information.
Here's an extract.
We are very conscious that most people are asked to click on terms of [...]
One of my clients just got their very first email newsletter from a supplier.
Oh my goodness, it is so DULL. Here's the opening paragraphs
Welcome to the first edition of XYZ's Connections e-Newsletter, designed to provide timely information and tools to help your business run more efficiently.
The cornerstone of our first issue is exciting news [...]
Some ideas from a US group I belong to…. discussion thread What I learned from the Direct Marketing Revolution
[requires Facebook membership to read, sorry!)
Good points:
keep your own new business pipeline full now – it'll take ages to fill up after the recession passes
cut marketing activities that can't be measured
look for new undiscovered channels for traffic/signups/leads
double [...]
It is for both brand managers and Marketing Agencies to show how to use customer data in order to stop 'campaigns' and start long-running 'conversations'.
This drives improved ROI for brands (retention, lower costs, higher response rates).And for agencies, can be a new income stream (selling data services, analysis, results-based fees).
Event is in London, UK [...]
Continue reading about Can you come to a seminar I am running for a client?
How to do big things in the shortest time possible.
Mike Cassidy – serial entrepreneur [and very rich man].
Kelly Lewis – geekbrief TV host
Evan Williams – Founder of blogger, twitter
Tim Ferriss – author The four hour work week. the book hit the tipping point at SXSW last
year….
Key learnings: Do usability testing; pre-plan your key days [...]
Continue reading about The art of speed – a panel facilitated by Tim Ferriss
Just got registration confirmation email…. and another trick missed.
If you feel that a colleague would also benefit from visiting Technology For Marketing & Advertising, please forward this email where they can register for FREE at:
http://www.t-f-m.co.uk/colleague
I left the link unconcealed so that you can see there is no embedded connection to ME.
The conference has no way [...]
