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30 search results for: copywriting

1

Copywriting to shorten marketing messages

Our team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement. A case study – the client supplied […]

4

Contact Forms: New business development copywriting

Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting.  You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous. You need to get better at contact forms: Here are the symptoms lots of people visit your […]

7

Key parts in a professional email

I got a question about what the four elements that comprise a “professional email”.  I don’t know why the questioner thought that there were four parts.  My best practice has three parts: Tell them what you’re going to tell them Tell them Remind them what you already said Easy! Good email message structure Slightly less […]

8

Anatomy of effective cold direct mail

I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name.  Implies a purchased list rather than an opted in CRM database.] In case […]

9

Business positioning – do this

Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical. I was asked by a client to provide examples of marketing agencies who have good positioning on their websites. […]