This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple [...]
Continue reading about How do I charge clients for doing social media work?
We took part in the Adestra / eConsultancy census on email marketing. And the full report is now published. Containing the usual range of statistics and trend analysis the news is generally good for the medium: more people use email marketing – with success budgets are rising from 14 to 17% of total spend ROI [...]
Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
Continue reading about “Sales” is still a dirty word for professionals
One of the great ‘black holes’ of B2B marketing is the data list of suspects. Organisations who are not yet known to us but who are researching our products and services. Our heritage in database marketing for B2B works really well once we have a company or individual’s contact details – as an industry we [...]
Continue reading about The most exciting B2B innovation this year… read on
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
In the good old days every company and every salesman had a card index file of contacts. Rolodex ruled and nobody's desk was complete without one. As the electronic database grew, the complexity of fields increased – I remember my first database [run on Smart integrated software, sigh...] when I wanted to introduce a new [...]
Continue reading about Is Social Media making Customer Databases Irrelevant?
Recent Comments