Is it appropriate to ‘mark up’ services? My personal view about how to justify marking up services to sell to clients is this. If you have invested time and money researching the service, learning how to use it and how best to integrate it into marketing campaigns then it is legitimate to charge your clients [...]
Recurring, diverse revenue streams underpin the successful agency. Being exposed to a single large client is well-known as a fundamental mistake for agencies. I had a consulting client who spent a year executing a new corporate identity for a UK Building Society Bank. Within 4 weeks of it’s launch and roll-out nationwide, the outfit had [...]
Business development process for the FutureAgency Why is your client or prospect listening to you talk? Why have they agreed to meet you or requested a proposal? Hopefully they think you can deliver the goods and improve their business’ sales line. The FutureAgency will get more business direct without pitching in a competitive situation You [...]
Interviewing the brand and being interviewed as the agency are core skills for pitching. Getting to “the close” for new business and a signature on the contract requires a clear purchase decision from a brand decision maker. If you are pitching to a brand – prepare for these questions that they should be asking you. [...]
All the names listed can be purchased by subscription from our sister website Brands Seeking Agencies.com Remember, many of these businesses visit our site because they are looking for information about new business and about creative marketing agencies. They may be in the market for a new agency – try getting in touch. Agencies Mindspring, [...]
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
Getting awesome marketing campaigns for your brand is your aim. Getting the right agency and the right brief is key. In our experience, time and again, we find that a poorly executed campaign can be traced back to sloppy agency selection and poor briefing. Any time invested up front at the beginning of the campaign [...]
Sometimes it’s nice to be on the receiving end of some in-bound agency marketing. There’s a nice branding agency we have been following based in Birmingham, UK. They sent us a little slide deck. It had some background slides about the company and some case studies of client work. All very nicely presented. BUT There [...]
| RSS |  |
 |
 |
 |
 |
 |