Brands Seeking Agencies – 9th February 2012
All the names listed can be purchased by subscription from our sister website Brands Seeking Agencies.com Remember, many of these businesses visit our site because they are looking for information about new business and about creative marketing agencies. They may be in the market for a new agency – try getting in touch. Agencies Mindspring, [...]
By rebecca Thursday February 9, 2012
Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
Successfully selecting your marketing agency
Getting awesome marketing campaigns for your brand is your aim. Getting the right agency and the right brief is key. In our experience, time and again, we find that a poorly executed campaign can be traced back to sloppy agency selection and poor briefing. Any time invested up front at the beginning of the campaign [...]
By rebecca Monday May 30, 2011