Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
Check the state of your business
There's hype and then there's the reality of a true step-change in the way we live and do business. The language of conversations in business are now real and happening. Already companies that speak the language of the pitch, the dog-and-pony show are no longer speaking to anyone. That was written 10, yes TEN years [...]
By rebecca Sunday November 9, 2008