Posts Tagged ‘Advertising’

Creative Agency of the Future Part 3 #FutureAgency

By Friday March 30, 2012

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Recurring, diverse revenue streams underpin the successful agency. Being exposed to a single large client is well-known as a fundamental mistake for agencies. I had a consulting client who spent a year executing a new corporate identity for a UK Building Society Bank. Within 4 weeks of it’s launch and roll-out nationwide, the outfit had [...]








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Self-indulgence is not part of #FutureAgency

By Monday March 19, 2012

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Big brands spend big money on advertising.  But this creates an arrogance of mind and self-indulgent attitude from agency staff that is unacceptable in the world of the Creative Agency of the Future. Read this article in which the author suggests advertising agencies should mimic the El Bulli restaurant staff who lock the doors for [...]








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Do marketing yourself or hire an agency?

By Tuesday May 31, 2011

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How big does your company need to be before you use marketing professionals? For brands who are growing  and becoming profitable there comes a time when you choose to professionalise your marketing.  Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]








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Check the state of your business

By Sunday November 9, 2008

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There's hype and then there's the reality of a true step-change in the way we live and do business.  The language of conversations in business are now real and happening. Already companies that speak the language of the pitch, the dog-and-pony show are no longer speaking to anyone. That was written 10, yes TEN years [...]








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