Why your agency needs a ‘customer advocate’
Image via Wikipedia Aviva is trying to get its hands on a shedload of cash called a 'landed estate' made up of retained profits from some of its investment policies over the past 20 plus years. A long process of negotiating how much to give to policy holders; how much to give to shareholders and [...]
By rebecca Tuesday May 26, 2009
Godin on business models
New business models for Creative Agencies continues to fascinate me. Seth Godin summarises four elements of a business model or architecture as 1. What compelling reason exists for people to give you money? (or votes or donations) 2. How do you acquire what you're selling for less than it costs to sell it? [...]
By rebecca Friday May 8, 2009
Opensource for agencies
An easy suggestion by Mark Earls from his blog about 'recycling briefs' to support a youth charity. Of course it's easy to justify re-using stuff if it's for 'charidee' but why not just publish and share? Bookmark It
By rebecca Tuesday April 21, 2009
Marketers STILL don’t do web 2.0 stuff for their own agency
Agencies in the UK don't use Web 2.0 for their own marketing. I started writing on this subject in 2007. Actually very instructive going back through my archive for references. Here are the main ones that I found. Read the research paper exec summary if you do nothing else… Web adoption rates for agencies (March [...]
By rebecca Thursday January 22, 2009