Posts Tagged ‘Social Media’

How to write a B2B brand online strategy

By Tuesday April 3, 2012

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Migrating your marketing online and integrating new elements of social media into a traditional brand strategy is not easy.  Today we showcase a client and their challenges and a book and a blog post.  Together they give you the one principle you need to write a B2B online brand strategy. How to get customer community integrated into your [...]








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Shout! The Marketing Agency Blueprint: Paul Roetzer interview

By Tuesday March 6, 2012

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Paul Roetzer is a striking, energetic man.  We met after I’d read his first book, the Marketing Agency Blueprint which explains how he has founded a PR agency in a 21st century mould. You worked in a traditional agency – how did they view biz dev? They didn’t really have it – they were reliant [...]








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Twitter group lists for your business – neat tool

By Wednesday February 22, 2012

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When driving profile for your business you may want to consider groups on Twitter.  We first saw it in use tby a PR agency who had this neat link off their “Team” web page – where there’s a link ‘Team Twitter List – follow everyone with one click‘. A neat way of promoting the whole [...]








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Guest Post: Michael Gass on cobblers shoes

By Tuesday February 22, 2011

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There’s an old saying that cobbler’s children have no shoes. It refers to the fact that a busy cobbler will be so busy making shoes for his customers that he has no time to make some for his own children. If I had a dollar for every ad agency that has used that metaphor as [...]








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Metrics to prove your social media campaign is working

By Tuesday February 1, 2011

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Devising appropriate ways to measure your social media campaign for new business development is key to proving that your work is delivering results. Today we suggest some ways to measure the success of your work The number of Followers on Twitter The number of Fans on Facebook Fan Pages, Events The number of tweets & [...]








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What’s it like applying to work for your company?

By Monday February 8, 2010

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B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication.  Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites. I was really pleased to read this post from Jeffrey L. Cohen in which he interviews [...]








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Usher in the era of the ‘humble’ corporation

By Tuesday January 19, 2010

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Image by couchlearner via Flickr Reading Jay Baer’s recent post about truth and candour, I think he has got a great point. The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low.  Domino’s is the most recent example of a long list of internet marketing screw-ups. He [...]








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How to DIY a “Trend-spotting” campaing

By Friday January 8, 2010

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Image by _Zahira_ via Flickr If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers. Start by finding a hot topic of the moment as the focus for your trend spotting.  You [...]








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Be seen in the right places

By Monday December 8, 2008

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Hang with your clients and prospects – online and offline. We've all been members of industry groups and networking events where we meet prospective clients for years….[random aside...I remember getting Edward Erdman to exhibit at the Institute of Logistics and Distribution Management Conference - we were the only estate agent in a room full of [...]








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Social Media Tools for business – how to get started

By Thursday August 7, 2008

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Which social media tools are appropriate (and easy) for newcomers? I had a very interesting session working remotely (backstory on remote consulting) with Prosper Consulting and Simon Ibson, the MD. He is quite new to social media as a business development tool and we discussed the places that I use to promote my blog as [...]








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