Guest Post: Michael Gass on cobblers shoes
There’s an old saying that cobbler’s children have no shoes. It refers to the fact that a busy cobbler will be so busy making shoes for his customers that he has no time to make some for his own children. If I had a dollar for every ad agency that has used that metaphor as [...]
By rebecca Tuesday February 22, 2011
Metrics to prove your social media campaign is working
Devising appropriate ways to measure your social media campaign for new business development is key to proving that your work is delivering results. Today we suggest some ways to measure the success of your work The number of Followers on Twitter The number of Fans on Facebook Fan Pages, Events The number of tweets & [...]
By rebecca Tuesday February 1, 2011
What’s it like applying to work for your company?
B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication. Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites. I was really pleased to read this post from Jeffrey L. Cohen in which he interviews [...]
By rebecca Monday February 8, 2010
Usher in the era of the ‘humble’ corporation
Image by couchlearner via Flickr Reading Jay Baer’s recent post about truth and candour, I think he has got a great point. The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low. Domino’s is the most recent example of a long list of internet marketing screw-ups. He [...]
By rebecca Tuesday January 19, 2010