B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication. Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites.
I was really pleased to read this post from Jeffrey L. Cohen in which he interviews Laurie [...]
Continue reading about What’s it like applying to work for your company?
Image by couchlearner via Flickr
Reading Jay Baer’s recent post about truth and candour, I think he has got a great point.
The RSS-reading public loves a screw-up – an opportunity to poke fun at hubris and pride brought low. Domino’s is the most recent example of a long list of internet marketing screw-ups.
He says
I never thought [...]
Continue reading about Usher in the era of the ‘humble’ corporation
Image by _Zahira_ via Flickr
If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers.
Start by finding a hot topic of the moment as the focus for your trend spotting. You could consider [...]
Continue reading about How to DIY a “Trend-spotting” campaing
Hang with your clients and prospects – online and offline.
We've all been members of industry groups and networking events where we meet prospective clients for years….[random aside...I remember getting Edward Erdman to exhibit at the Institute of Logistics and Distribution Management Conference - we were the only estate agent in a room full of potential [...]
Which social media tools are appropriate (and easy) for newcomers?
I had a very interesting session working remotely (backstory on remote consulting) with Prosper Consulting and Simon Ibson, the MD.
He is quite new to social media as a business development tool and we discussed the places that I use to promote my blog as a [...]
Continue reading about Social Media Tools for business – how to get started
