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eCommerce

4 simple (yet effective) ways to drive traffic to your eCommerce site

In eCommerce, the amount of traffic that comes to your site is going to determine your overall success. After all, if you don’t have anyone coming to your site, you can’t possibly generate any sales.

Unfortunately, launching an eCommerce shop is easier than ever these days — and people know it.

As a result, the competition is only getting tougher, and standing out enough to convince people you’re the brand they should trust is proving to be just as difficult.

In fact, 61% of marketers claim that generating traffic and leads is their top challenge, and only 22% of businesses cite satisfaction with their conversion rates.

So, there seems to be a lot of work to do.

But driving traffic to your online store doesn’t have to seem impossible.

In this post, we’ll share with you some of the best ways to generate more traffic (and high-quality leads) to your eCommerce shop.

So, let’s get started.

Evaluate Your Current Traffic

The only way you can successfully drive more traffic to your eCommerce shop is first to determine just how much traffic you’re currently getting.

One of the best ways to do this is to sign up for a free Google Analytics account and connect it to your online store so all sorts of helpful data, including site traffic, can be tracked and monitored.

Audience Overview

Audience Overview

If you go to Audience > Overview, you can get a great idea about how much traffic your site sees on a regular basis.

Also, check out metrics such as:

  • Users
  • New Users
  • Sessions
  • Sessions per User
  • Pageviews
  • Pages/Session
  • Average Session Duration
  • Bounce Rate

And this is only the beginning.

If you really want to gain a deeper understanding of your customers’ purchasing journey, learn how monitoring cross-channel reports in Google Analytics can reveal how people behave as they switch between eCommerce channels.

You can also check out tools such as SimilarWeb and Alexa to learn about not only how much traffic your eCommerce shop sees, but how popular your site is, where site visitors are coming from, and what search engines people use to find you.

Alexa Traffic Ranks

Alexa Traffic Ranks

How to Drive More Traffic to Your eCommerce Shop

Now that you have a good idea where your site stands in relation to others, and how much traffic you’re currently getting on a daily, weekly, or even monthly basis, it’s time to look at ways to ramp up your efforts to get more.

1. Invest in Google Ads

One of the fastest ways to drive more traffic to your website is to pay for it. And it just so happens that Google Ads (previously known as Google AdWords) is an easy way to do just that.

Create ad campaigns that display in Google search results whenever someone searches for a term related to your ad.

Google Ads

Google Ads

When someone sees your ad and realizes you offer what they’re looking for, they’ll click on your site and check you out.

Not only will you get paid for every click your ads receive (yay for site monetization), you’ll reap the benefit of the added traffic.

And, since the person clicking your ad saw something they liked, the chances of them making a purchase once on your site are much higher than someone who just happened to come across your website.

2. Ramp Up SEO Efforts

Understanding the role SEO plays in driving traffic to your site is crucial to your success.

If you don’t focus on SEO, you run the risk of two things happening:

  1. Showing up in the wrong results. You might rank well in Google search results, but if it’s in results that have nothing to do with your online store, no one will click to visit. And even if they do, they’ll abandon your site immediately when they realize you don’t have what they need.
  2. Not ranking well. You might show up in relevant search results, but if you haven’t done your keyword research, chances are high you’ll end on page 2, or 3, or worse. Since 95% of all web traffic goes to those on Google’s first page, you’ll have no one clicking on your site to visit.

If you notice that your eCommerce conversion rates are low, check out these SEO best practices that will help you show up in the right search results so better leads land on your site and buy:

  • Include keywords in your online shop and blog content
  • Externally link out to authoritative sites
  • Create a Google sitemap so your online store indexes properly
  • Add keyword rich product descriptions to all images
  • Include detailed meta descriptions
  • Internally link to your own website, so Google indexes everything you have

And lastly, optimize your eCommerce shop for speed and performance.

Monitoring your site’s desktop and mobile speed is easily done using Google PageSpeed Insights.

PageSpeed Insights

PageSpeed Insights

See how fast your pages are loading and receive recommendations from Google for optimizing further.

After all, even a 1-second delay has the potential to derail your site’s conversion rates by as much as 7%.

3. Submit Guest Posts

It’s likely you know who your biggest competition is.

And, while it’s natural to want to beat them when it comes to traffic, conversions, and sales, sometimes it’s a good idea to network with your competition too.

One great way to expose your brand to a broader audience, and drive more traffic to your site, is to scope out industry leaders in your field and ask if you can submit a guest post on their website.

Doing this does many things:

  • Gives you the opportunity to offer their audience a solution they may not have
  • Shows people you too are an industry leader
  • Gives you a chance to include backlinks to your website within the content
  • Nets you an author profile that links back to your website
  • Allows you to interact with a new customer base in the comment section and on social media when the post goes live and people engage

Although guest posting is a time-consuming thing, the benefits you receive are tremendous – including the fact that it helps you drive a whole new group of people to your store to buy.

4. Add Video Content to Facebook

We all know that social media plays a vital role in most marketers’ lives.

But what you may not know is how powerful Facebook advertising can be in the digital marketing world when you add video content to your arsenal:

  • By 2020 video ads are expected to account for nearly 80% of all internet traffic
  • Facebook is the number one social media channel for video content, including ads
  • 4x as many customers state they’d rather watch a video about a product than read about it
Amazon

Amazon

If your target audience is found on other channels such as Twitter, Instagram, or YouTube, you can expect the numbers to be similar, even if on a smaller scale.

Using social media and video content helps build brand awareness and drive traffic to your online store in ways many other marketing efforts can’t.

Final Thoughts

Whether you’re a startup looking to build brand recognition, or an established online retailer looking to grow your business, you’re always going to face challenges when it comes to driving traffic to your eCommerce site.

Luckily, there are many ways you can help increase traffic, conversions, and sales on your site.

All it takes is using some of the above-mentioned tips and tricks. Trust us, with enough focus you’ll see your numbers continue to rise, along with the quality of your leads.

How Online Fantasy Sports Companies Market Their Platforms?

Online fantasy sports are experiencing huge growth and are even rivaling online betting platforms. For those who don’t know, online fantasy sports platforms allow users to create fantasy sports teams and join competitions to potentially win cash prizes.

For example, users can create their own NBA basketball lineup packed full of stars such as LeBron James, Stephen Curry and Kyrie Irving, and then enter a league against other players to see how their teams match up. As the real life result roll in, scores are calculated based on your team selection, and your league standing is based on this score.

Due to the huge boost in popularity of online fantasy sports, their marketing techniques have had to improve and diversify. Popular platforms such as DraftKings, FanDuel, and PlayOn have to compete with each other and try to bring in customers through clever marketing. DraftKings is currently on top, with bettingsites.me.uk reporting that 50.6% of all players currently use the app.

Social media are playing a huge role in fantasy sports marketing. Both FanDuel and DraftKings have a huge following on Twitter, for example (FanDuel – 212k followers, DraftKings – 244k followers), and use this network to post game highlights and interact with customers.

If you scroll through DraftKings’ Twitter feed, you can see it posting videos of MLB games and clips, uploading player profiles of top sporting personalities such as Cristiano Ronaldo, and even cheat sheets to help its user base improve their fantasy teams.

FanDuel alternatively regularly post WNBA highlights, show awesome MLB home runs, and also funny sports bloopers and memes. All of this gives content to its users and helps get them excited about the world of sport, as well as encourage interaction with their respective fantasy sports platforms.

Affiliate marketing is also hugely important for online fantasy sports platforms. Both DraftKings and FanDuel operate an affiliate program through which customers can gain commissions. In essence, a customer promotes the fantasy sports platform by using a special hyperlink. If someone clicks on this hyperlink and registers an account, the customer gains a small fee.

This is a clever form of marketing. The fantasy sports platform doesn’t really have to do anything and it benefits from increased exposure and more customers; all it has to give in return is a small percentage fee.

These are just two examples of fantasy sports marketing and there are many more. It is clear that marketing plays an important role in the promotion of fantasy sports and that it allows platforms such as DraftKings and FanDuel to gain a competitive edge in this ever increasing market.

The infographic below offers further insight into the world of fantasy sports:

 

 

 

Landing page

Four Major Mistakes You Don’t Want To Make With Product Landing Pages

Landing page mistakes, avoid errors on wordpress,

Product landing page mistakes to avoid

Designing a landing page is no easy task. There are many moving parts to consider, including copywriting, design, social media, and CTA placement. And with so many decisions to make (both big and small), it’s no wonder that mistakes can easily occur. In many cases, business owners fail to take the proper precautions to ensure their landing page is up to par, both in terms of design and functionality. Sometimes, they even let simple mistakes slide.

However, because humans have shorter attention spans than goldfish, you need to be able to capture their interest almost instantaneously. Within just a few seconds, a potential customer will move on to the next best thing because of an error you may have thought was trivial. Here are five mistakes you don’t want to make with product landing pages:

Choosing The Wrong Platform

There are many platforms available, and choosing the right one is crucial. WordPress is touted as one of the best lead-generating landing page platforms because it’s simple to set up, and creative freedom is nearly endless. You can choose from thousands of free and premium themes, and even install plugins like Elementor to build your product landing page with drag-and-drop functionality.

Then, there are other platforms designed to help you launch simple product landing pages, like LeadPages (which offers WordPress integration), Unbounce, and Instapage. These may offer a quicker set-up but are typically very limited in terms of design.

Think about your site goals before you choose a platform. For example, if you want to be able to incorporate certain features, like immersive photo galleries, you will need a platform that supports it. Or, if you think you’ll be using an independent designer or developer in the future, go with a platform that allows you to scale in that direction. Budget is another thing to keep in mind. If you’re just starting out or still growing your customer base, you might want to start with a cheaper option, like WordPress, which you can get for as low as $10 per month. Other lead-capturing landing pages cost anywhere from $30 to $200 per month, and even as high as $2,400 for platforms like HubSpot.

Stock Photography

Believe it or not, in most cases, people don’t like to see stock photography on product landing pages. It might be okay for your blog posts, but it requires special consideration for your landing page. A study conducted by MDG Advertising found that 67% of online shoppers consider quality images to be an integral part of their decision-making when it comes to purchases. The more vivid and authentic a photo is, the more likely they were to perceive ownership.

For software, beautiful screenshots are the way to go, and it would be fine to juxtapose humans with your software imagery. Sometimes, stock photography is the easiest way to mesh the two, but you might also want to add a high-res photo of someone actually using the software to add that extra touch of authenticity.

If you do use humans in your photography (whether stock photos or you your own), bear in mind that studies have shown that site visitors tend to look in the direction of the eyes that belong to the person in the photo. Therefore, you’d ideally want to have the person looking in the direction of your text.

No Clear CTA

Before you start working on your landing page, ask yourself, “What’s my main goal here?” One of the biggest mistakes people make with landing pages is cluttering it with too many options for the visitor. For example, it can be overwhelming to visit a landing page that wants you to read articles, sign up for a newsletter, purchase your newest product, watch a video, AND request a quote.

This doesn’t mean that you can’t have multiple points-of-purchase or ways to appeal to your potential customers. Instead, you should have a core goal that stands out above the rest, rather than blends in. Think about the singular action you want your visitor to take: this is called the call-to-action (CTA). Your call to action should be decently-sized, stand out, and be placed in the right area to attract the most attention. Use split testing software to help you choose between different types of CTA. This will help you choose the option that converts best.

Too Much Copy

Having too much copy on your landing page can be fatal. As previously mentioned, most people don’t have a very long attention span, and every small decision about your copy–from size to typography to color and word count–plays an important role. Too many words create information overload and dilutes the message you’re trying to get across.

Keep your sentences and paragraphs short and concise. Try to avoid using one of the pages to dominate the text. It’s best not to align left or right when you’re working on landing pages. Instead, you want to spread bite-sized bits of copy across the page evenly. You want your copy to be as scannable as possible, and clunky paragraphs make it very difficult to achieve this. For optimal results, try breaking up the text by using well-designed icons, mini-paragraphs, bullet points, color-coordinated sub-sections.

 

What the F(acebook)?!

WTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever.

With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and businesses use Facebook.

What’s the big news and what can we do about it? Below, we uncover what these changes are, how they will impact the way businesses use Facebook, and give suggestions on how you can adapt your Facebook strategy by creating meaningful content.

We will also share details of a seminar on how to stay up to date with the most popular social media platforms and their ever-changing algorithms.

So what’s changed on Facebook?

Algorithms, that’s what. Complex algorithms are what determines your unique experience on Facebook. Your news feed is catered specifically to you – based on what you like, how you interact and even search history from outside of Facebook.

When it comes to using Facebook for business, many strive to create content that resonates with their audience. Competitions, giveaways, new products – these are all important business updates that are shared on Facebook everyday. Techcrunch reports that there are over 50 million small businesses that use Facebook’s Pages app. For many companies, Facebook is one of their key business assets.

However, Facebook has made some drastic changes that will affect business pages on the platform. On January 11th, 2018, Mark Zuckerberg from Facebook announced algorithm changes that may indicate the start of what Michael Stelzner calls a “Facebook apocalypse”:

  • Personal posts from friends and family will have preferences over posts from groups or pages in your news feed
  • Videos will get less views – this is because video is content consumed passively
  • Focus will be on meaningful social interactions, so comments will be valued more than likes
  • Links to external pages will get less visibility

Source: https://blog.bufferapp.com/facebook-algorithm

As you can see, this is possibly one of the biggest changes that Facebook has ever made to the platform. Zuckerberg himself has even stated that he expects the market price will drop due to these changes. On the one hand, it appears that these changes are purely to improve user experience. But, it can also be debated that these changes are a move to encourage more businesses to turn to paid Facebook advertising to get the traffic they want. And, it’s highly anticipated that Facebook advertising costs will increase following the surge in advertising campaigns.

What does this mean for businesses?

These algorithm changes will start with your news feed, but this is only the beginning. Likely, it will be an update rolled out across all Facebook products.

For businesses, there are a few changes that will invariably happen – something to take into consideration when adapting your marketing strategy to adopt this algorithm change.

For pages that thrive on short, viral videos (think LADbible), they’re likely to be affected the most. Bloggers will also see a hit in organic reach, as will pages that exist purely to share memes, quotes and ‘tag-worthy’ photos.

How to create meaningful content on Facebook

These changes all hold one key goal in mind: to promote meaningful interactions. It’s more than just getting your audience to tag their friends or liking a picture. Meaningful, by Facebook terms, involves interacting with friends, family and other users in insightful conversations.

Here is what will no longer work:

  • Asking people to comment
  • Short text posts
  • Quote graphics
  • Videos

Basically, posts that exist purely to gather likes will be phased out from your news feed.

What can you do to create meaningful content?

  • See first – prompt your audience to change their news feed preferences to see your page’s content first
  • Post less frequently, but with more relevant content
  • Start discussions on your posts that encourage your audience to talk to one another
  • Use Facebook Live to reveal exciting updates and news
  • Adopt a Facebook advertising strategy

This all seems fairly straightforward, but as Facebook continues to make these changes to more than just your news feed, it will be more important than ever to understand these each and every one of these variables that will be affected.

Ultimately, your audience on Facebook isn’t yours – it’s purely borrowed from Facebook. And now that Facebook has set the ball rolling, who is to say other social platforms such as Instagram and Twitter won’t follow suit?

Stay up to date with social media changes

We have a seminar coming up that will cover Facebook, Instagram, Twitter and even Snapchat. There will be an insightful analysis on the algorithms that prioritise content, and what you can do to stay ahead of the crowd when it comes to creating meaningful content.

Click the button below to secure a ticket.

Event info:
WTF Happened to your Social Media Traffic?

Date: Wednesday 18th April, 2018, 7:30am – 9am
Where: Ponsonby Community Centre, Glue Pot room – 20 Ponsonby Terrace
Cost: $30

BOOK NOW
 

How to do a super simple competitor strategy analysis

When it comes to a marketing report, you may dread the idea of seeing pie charts, bar graphs and numbers floating around. That’s not to mention the accompanying dry, boring analysis of these results, written in what looks to be a different language.

If you think this, you’re so very wrong.

Recently, I wrote up a competitor strategy analysis for a client, Living Goodness. The results took no longer than 30 minutes, there were no graphs, and the report reads just over a page long!

Read on to find out exactly how I accomplished this – it’s super simple, I promise.

How to do a competitor strategy screenshot 1

Seriously, this is 97% of my report – short and simple!

#1. Find your competitor

If you’re running a business and have no idea who your competitors are, you need to remedy this quickly.

Open up your internet browser in incognito mode and Google search a few keywords on what your business is about. Why incognito? Well, the search results will be personalised to your search history so you want to find a competitor that is worth analysing.

Living Goodness sells sauerkraut, so I typed into Google, “sauerkraut nz”. Google has been working on improving localised searching since around 2015. While obvious searches such as “Italian food” will bring up local restaurants, I needed to localise Living Goodness keywords so that Google knows I want to buy this product from a local store, as opposed to just needing a sauerkraut recipe.

Living Goodness ranks on the front page for “sauerkraut nz” (yay!) but so does a competitor. This will be the target of my strategy analysis.

 

living goodness google ranking

Third place on the front page of Google! Yay Living Goodness!

 

In a new document for notes, I made three subheadings:

  • Website
  • Facebook
  • Instagram

You’ll need to adapt these to suit the media platforms of your client.

#2. Website

From the competitor’s website, I can see all their social media buttons on the top right. This is the first difference I note. Living Goodness’ social buttons are in the footer of every page, but that requires scrolling down to see. Placing additional social links somewhere on the homepage where they will be visible to visitors is the first thing I make note of in a section called “suggestions”.

living goodness website

There’s not much above the fold on the Living Goodness website…

I embark on a journey across the competitor’s website, making note of what they have and what Living Goodness don’t have on their website.

Along the way, I kept asking, “why?” For example, the competitor lists recent recipes on a sidebar on their landing pages. Why is this? Well, as a mere consumer searching for sauerkraut products, I can see that it will prompt me to head to the recipes page, especially if there’s a delicious concoction that catches my eye.

A sidebar can easily be installed into websites as an automated widget – this means any new recipes uploaded will reflect in this sidebar without additional action, thus providing fresh content for each time I visit their website.

#3. Social media

Next, I compared the social media platforms of Living Goodness with their competitor. I pulled up their Facebook and Instagram pages, and scrolled through like a scorned ex-girlfriend.

How often did they post? What sort of content were they posting? Did they do something different on their social media pages that Living Goodness didn’t do?

Who had more followers? Why and how? These were all very important questions that I needed to ask.

I also compared the hashtag activity because everyone knows that behind every successful Insta-famous account is a strong hashtag game (also pretty photos, of course). As this competitor sold products that were pretty similar to ours, I derived a list of hashtags that our client doesn’t use but should do.

Living Goodness’ products are very visually appealing, so their Instagram needs to reflect that.

#4. Suggestions

Of course, I didn’t want Living Goodness to copy their competitor post for post. This strategy was merely to boost their digital presence, just based on my observations of their competitor.

One important thing I had to keep in mind at all times was objectivity. I had to see Living Goodness’ competitor from the eyes of a hungry 20-something-year-old who just wanted buy sauerkraut.

This allowed me to cruise through their website and social media platforms from a fresh perspective. What would I first notice if I wanted to buy some of their products? What would annoy me if I were trying to see their stockists? If I needed to read reviews of their products, was it easily accessible?

With this frame of mind, I also turned my attention to Living Goodness’ own platforms to see what needed to be changed.

From all this, I wrote out a brief but very useful competitor strategy, using clear subheadings and bullet points. Easy to write, easy to read!

Living Goodness facebook page

I all but stalked the social pages of Living Goodness. As you can see, this is a proven and justified technique.

#5. Client meeting

I scheduled a meeting with the lovely Fiona from Living Goodness and ran through this report with her. It was important that she took the same journey I did, so in a few cases, I got her to open up the social media platforms to see exactly what I was referencing.

Next time I conduct a competitor analysis, I could include screenshots to highlight my points. As it was, Living Goodness only have one major competitor, and as I had explained my strategy clearly, it wasn’t just another boring report to be tossed aside.

When it comes to working for a client, it can be too easy to lose sight of the bigger picture. This report showed that we like to keep an eye on the industry to boost the presence of Living Goodness.

 

Now are you ready?  Here’s another article about How to Compare your Website with a Competitors

social media conference 2017 auckland

Become Social Media Savvy with the Social Media Conference 2017

This September, the Social Media Conference is happening again! We are big fans of the content, even more so this year because our very own Rebecca Caroe is a speaker!

Are you looking to use Social Media to benefit your business but just don’t know how?

Social Media isn’t just for kids these days. In fact, it’s one of the biggest platforms for a business to market in today’s environment. Whether it be Business to Consumer or Business to Business, the Social Media Conference 2017 provides insights on how to utilise these skills to your business benefit.

Expand your knowledge in this field through New Zealand’s biggest Social Media conference hosted by The Online Business Academy for its fourth year.

Rebecca Caroe Social Media Conference

Rebecca Caroe (CEO of Creative Agency Secrets)

Marketing experts from all over the world come together to talk about their experiences with Social Media, how it helped them in their business ventures and how it can help you market to a larger audience through Social Media.

Listen

  • Wanita Z (Founder of the Online Business Academy)
  • John Kapos “Chocolate Johnny” (Chocolatier to Marketing Mogul)
  • Andrew Baird (Business Coach)
  • Our very own Rebecca Caroe on “The Art of Pre-suasion: Content, Keywords and Social.” 

Discover

  • Omni channel Experience
  • Social Selling through Social Media
  • How to run Live Events

Learn 

  • Be Seen, Heard and Found Online
  • Build and networking your brand through Social Media Outlets
  • Win your customers through Social Media
  • Deal with the difficult customers online

 Master 

  • Twitter
  • Facebook
  • Snapchat
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • And much more

Seize the opportunity to network with business owners from all over the country and develop connections for your business. Gain information that can assist with expanding your business through Social Media platforms and understand how Social Media aids with keeping up to date with the evolving business world. If you’re serious about expanding your business, you wouldn’t want to miss Social Media Conference 2017.

SkyCity Auckland
September 15th and 16th 2017
8:00am – 5:00 pm

 Use the code “REBECCA” at the checkout to get a $250 discount!

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Social Media Conference 2016

Get early bird tickets for the Social Media Conference 2016

Do you want to learn about Social Media to CONNECT, ENGAGE AND GROW?

Then join fellow Business Owners, Social Media peeps and other amazing people who have already registered for the Social Media Conference 2016.

Accelerate your learning of:

+ Social Media Strategy
+ Developing content that will rock your Brand
+ Using live video to project your presence
+ Networking and building online communities
+ Using Google apps to grow your business
+ Using social media to Sell to an International Market like China and the USA
+ How to sell to the new generation of Millennials
+ Combining Webinars and social media for added sales results

With table topics on:

+ Snapchat
+ Instagram
+ Facebook Business
+ Facebook Advertising
+ LinkedIn
+ Outsourcing
+ Pinterest
+ Blogging
+ Podcasting
+ YouTube
+ Facebook Live
+ and much more

If you want to grow your Business using Social Media then this is the place to be.

[button_5 bg=”orange” text_color=”dark” text=”register-now.png” align=”center” href=”http://socialmediaconference.co.nz/”/]

The Speakers

  • Amanda Jordan from Google
  • Tom Walter form Tumblr flying in from Australia
  • Robert C Stern flying in from the USA and known as the King of Live Video
  • Pauline Stockhausen – Speaker at the Social Media Marketing World in San Diego
  • Natalie Cutler Welsh and Wanita Z Fourie – bringing fabulous information from the Social Media Marketing World in San Diego. Both have been on TV, radio and newspapers
  • Andrew Baird – Digital Marketing and Business Growth Guru
  • Simon Young – creating magic in International Markets.

Networking

Fabulous opportunities to network. People have made significant business connections during the conference and friendships which extend beyond professional contexts.

Audience

Solopreneurs, small and medium size business owners, and people working in social media roles either within corporates or externally, community managers, bloggers, podcasters and anyone wanting to expand their knowledge and understanding of social media.

EARLY BIRD SALES END JULY 31. Book your ticket today for $560.00 which includes GST, full buffet style lunch for both days, refreshments, access to recordings of the conference speakers, prizes and much more.

Because the audience is geared towards the small/medium size business, payment plans are available. You can see the selection of plans here.

There’s a large contingent of International Business Owners booking and people from all over New Zealand. The seating is limited and is selling fast. Don’t miss out.

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Joint Venture Case Study

Case Study: feel good joint venture for sporting website

Recently Creative Agency Secrets oversaw a joint venture campaign between our client, Rowperfect UK, the premier rowing education website, and manufacturer Crew Stop. The goal of the campaign was threefold:

  1. Raise awareness for National Learn To Row Day (4th June), a popular annual event in the USA but a concept that hadn’t yet carried over to other anglo-speaking countries that Rowperfect reaches;
  2. Encourage the use of rowing gloves and reduce the stigma amongst “hard” rowers of hand protection;
  3. Drive sales of the Crew Stop gloves stocked in Rowperfect’s online store.

Planning & Execution

Planning began in early May, when Rowperfect reached out to Crew Stop and proposed a partnership. As part of the joint venture, Crew Stop would provide gloves to give away to Rowperfect’s readership and art and assets to promote the awareness campaign, whilst Rowperfect staged a global social media campaign, tapping their 6,000+ twitter followers and 4,000+ Facebook fans.

The partnership between Rowperfect and Crew Stop made perfect sense. It allowed Rowperfect to continue to serve as a source of rowing advice and education whilst reaching the wide audience of watersports enthusiasts who had need for the Crew Stop gloves: Rowers, Scullers, Kayakers, Crossfitters, Dragon Boaters, and Waka Ama canoers.

As well as the competition to win gloves in the week that lead up to the weekend of the 4th of June, Rowperfect offered a discount code to new rowers and Creative Agency Secrets helped the client curate a new section on their website specifically targeted at learning to row for the first time. This new niche will be of value to Rowperfect readers into the future and allows the client to recruit new organic readers and clients. This approach aligned with ongoing project of creating new portals for the client’s key readerships: athletes, coxswains and coaches.

On the blog, Rowperfect published a series of articles about the purpose and uses of rowing gloves and advice around reducing the stigma of glove-wearing. On social media, Creative Agency Secrets coordinated the publication of posts advertising the three goals and the use of the hastag #NLTRD (national learn to row day). Rowers around the world adopted the use of the tag to share their rowing experiences.

Results

By strategically targeting followers of English-speaking rowing clubs with Facebook boosted posts, Rowperfect more than doubled their social media reach in the course of the campaign, increased awareness and engagement with their brand by adding over two hundred and fifty followers to their regular network, and hit internal sales targets.

For advice on arranging running joint ventures in your industry, or launching digital awareness campaigns, give us a call.

Will Technology Define Successful Events in 2016?

Event Technology is developing and defining the way we plan and create events in brand new ways. Loseberger is a UK company working with events. They recently published these infographics about how technology is developing and how it’s being used to make events more effective. Take a look and let us know what you think!

Event Technology: Will This Define Success in 2016?