If you run a business and you do not employ a CFO chief financial officer may I recommend that you examine why not?
Karen Tobeck, CFO
I have spent two years working with Karen Tobeck and value she brings far surpasses the fee I pay.
Anybody who runs a business has three skills they need, delivering the product or service, sales and finance. Few people can do two of these. Most people can do one. Nobody can do three. This means is you must identify what you enjoy doing for your business and the one area where you need another advisor.
For me, it is finance.
Karen provides a monthly check-in with me and bi-monthly business plan goal-setting and results alignment. The key to our successful partnership is that she asks the right questions and helps me to focus with calm objectivity and external focus.
Members of my mastermind group have also hired her from their businesses. It does not matter if you already have an accountant or a bookkeeper on board. I have both and neither service is provided by Monteck Carter, Karen’s firm.
If I have challenged you today please go and look at her profile and get in touch if you would like an introductory short chat.
Richard Poole founded the website GrownUps.co.nz and has built it up into a significant media propertyfocused on the over 50s market. What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams.
He kindly agreed to be interviewed by the Creative Agency Secrets team.
What is your latest work?
I’m continuing to work with GrownUps, although the business is now owned by Cigna Insurance, having sold to them earlier in 2016. It’s been an interesting experience moving from being a small business to working with one of the world’s largest corporates, which I’m learning from. It’s been particular useful to have more governance and rigour around process and also risk. Also, being able to work with an innovative marketer and CEO from Cigna in NZ, has been very rewarding.
Since selling the business and taking away some of those stresses that do come with business ownership at times, we’re very proud to have doubled the revenue and also site traffic YOY plus grown membership 30%. It’s genuinely a real honour that each month we get to interact with over 160,000 visitors to the site and each week, speak with around half of our 120,000 members, via their weekly email newsletter. What’s really satisfying is that we have not wavered from our original vision from 2006 when we went live with GrownUps, whereby we seek to make every day better for any visitor to the site, whether by reading an interesting article out of the 8,000 that we now have, meeting an interesting fellow GrownUps members, playing a game on the site or maybe even being inspired to book that overseas trip that they deserve and have read about on the site.
What’s impressed you?
Having never worked in a corporate, it’s been great to see that very large corporates can work well with small businesses that they take under their wing – I think you each learn really. We’ve been fortunate having pragmatic leadership, clear guidelines and an understanding that we’re best to keep the essence of the small business feeling for customers/visitors. It actually can work very well.
What’s the next big thing?
There is no doubt that my mind seldom stops for a break in terms of thinking about meeting people’s needs, which is sometimes a challenge to be honest. At present I’m committed to GrownUps so we’ll just see where that goes over the next while. I’d love to see our ‘baby’ achieve everything that we’d imagined and hope to play some part in that, if that’s wanted.
However, I’m 44 and there are several things that I’m keen to achieve personally and for our family by the time I’m 50. Priorities in life definitely change and so I guess we’re always all weighing up how best to live our lives and what makes us happy.
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https://creativeagencysecrets.com/wp-content/uploads/2017/11/Grown-ups-logo.png236588Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-27 12:21:532019-04-23 14:30:08GrownUps NZ, Richard Poole interview
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-24 20:49:542017-11-24 20:49:54Best books for Pitching and winning marketing work
Established personal finance website brand requires WordPress and WooCommerce website support team in New Zealand.
The business runs a national business and is keen to move its website coding and maintenance to a team (they’re currently with a one-man-band). Expertise in custom development for WordPress is essential as is the ability to provide rapid turn-arounds for ongoing site improvements.
The first job is a reconfiguration of online prospect engagement which will be a sizeable project.
Please send your business profile, details of client websites where you provide long-term support and key staff biographies.
The client would like to make a quick decision and so applications must be submitted by 5 pm Wednesday 22nd November.
Clearance items and bulky products take up a great deal of space in the retail store environment. Stacked on shelves purses and pillows are clumsy and difficult for customers to sort through effectively. Candy boxes stacked neatly on the shelf is boring, but thrown in a bin adds excitement as the customer digs for their favourite one. Curiosity encourages the shopper to keep searching.
Dumpbins are a great solution for displaying sales items, grabbing the customer’s attention, and using space more effectively.
Digging for Buried Treasure
Gamification is an important aspect of marketing. It increases engagement through positive interaction. Using dumpbins creates the illusion of digging for buried treasure. Signs can suggest that there are varying values of products as well as the perfect product hidden away just for the one customer. Children and adults alike enjoy searching for buried treasure. When they find it, they form a sense of attachment to the product because of the effort they put into it. Digging for buried treasures in dumpbins adds value to the product that they may have passed by on the shelf.
Encourages Impulse Buys
Bins help create points of interaction throughout the store. They can be strategically placed throughout the store engaging customers and encouraging impulse purchases that maximize cross-selling opportunities. Impulse purchases are an unconscious emotionally driven reaction that increases the customers pleasure. Strategically placing bins of candy near movies, pillows near furniture, purses near dresses, and so forth allows the customer to imagine the need for the two together. It increases the enjoyment of shopping which also increases their final purchases. Cross promotion is a strategic way to increase the customer’s final check out sales.
Utilises Space Efficiently
Bulk products and difficult to stack merchandise are simple to display in dumpbins. These bins free up shelf space for more attractive, simpler to display items. They turn what could be an unattractive display into a vibrant colorful one. They engage the customer’s attention and curiosity. They are lightweight and simple to move. They hold a great deal of product though they create a small footprint. It is a simple cost-effective way to display merchandise, cross promote, and encourage impulse purchases when properly placed. These small bins carry a great deal of value and effectiveness to your instore marketing plans.
Whether you are looking to improve the organization and look of your displays, move products faster, cross promote, or save space dumpbins are a great solution. They do all of these things. Bargain shoppers love the feeling of finding the perfect item, digging through buried treasure gives the sense of accomplishment and encourages them to continue to the point of purchase. Impulse buys are more frequent with the combined ability to cross-promote. These bins create a sense of fun and accomplishment for the sale shopper while giving you the added benefits of increased sales and a smaller footprint of merchandise. Dumpbins leave room for a cleaner display of full priced items on your shelves. You won’t regret adding them to your store and neither will your customers!
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2017-11-20 10:11:592017-11-20 10:11:59From Throw Pillows to Purses: Dump Bins Are a Great Way to Display Sale Items Effectively
Many business owners dream of outperforming competitors through the creation of a strong online presence. If you’re ready to grow your brand online, note that the following strategies can help you do it:
1. Tap Into The Power Of Word-Of-Mouth Advertising
One of the best ways to grow your business online is through the use of key strategies such as word-of-mouth advertising. This form of advertising is empowering because it involves satisfied customers speaking positively about your brand. Because people are much more likely to invest in your brand when other people indicate that it is reputable, you want to ensure that your online marketing process involves encouraging your satisfied customers to speak positively about your product or service line. One great way to put the word-of-mouth advertising process in full effect is by asking satisfied clients to leave positive online reviews about your brand.
2. Build Relationships on Twitter
In addition to tapping into the power of word-of-mouth advertising, make sure that you begin to build relationships with your prospects through Twitter. These days, millions of individuals across the globe log onto Twitter to socialise and shop. By regularly interfacing with these individuals, you can likely gain new clients while simultaneously extending your organisation’s sphere of influence into the digital domain. Keep in mind that there’s no “right” or “wrong” way to interface with people via Twitter. The key to success is doing things that work. Thus if you find that you get a substantive response when you tweet links to your product pages, this is a solid mode of communication.
Another Twitter strategy you might choose is taking weekly or monthly polls. These polls function as a research method through which you can attain a clear understanding of things like which of your products the clients find most useful and whether or not they’re satisfied with your company’s level of customer service. You can ask all types of questions to attain this kind of information, and note that making the poll a weekly or monthly occurrence is desirable because it creates consistency around your brand and keeps prospects and clients coming back to Twitter to see what you’ll be talking about!
Note that Twitter is not the only social media channel through which you can cultivate strong relationships with members of your target market. You can also build relationships with your target market on other channels like Facebook. For example, you might run a contest via Facebook. In addition to keeping existing clients interested in your brand, this social media optimisation technique makes your organisation more visible to prospects, thereby increasing the likelihood of you broadening your base of loyal clients. Note that in addition to offering clients SMO services, companies such as Solid Cactus are pleased to provide people with virtual office services.
3. Begin Using The Right Software
One final strategy you can implement to optimise your online presence is using the right software. This isn’t necessarily a digital marketing strategy, but it is a technique that can clearly take your efficacy in the internet sphere from average to awesome. For example, the use of customer relationship management (CRM) software will help optimise communication between you and clients in the online realm because the staff will have up to date, detailed information regarding former interactions with the customer in question.
Start Growing Your Business Via The Internet!
Three strategies that can help your company cultivate a stronger online presence include word-of-mouth advertising, building relationships via Twitter, and using the right software. Start using these strategies now so your organisation can become an increasingly dynamic force in the digital sector!
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-11-17 09:00:342017-11-16 15:53:56Want To Grow Your Business Online? Here's How!
There will be a focus on incremental gains made by doing ‘the basics’ really, really well and using marketing experiments and careful measurement to create the winning formula for your marketing.
Learn more about website building services, web-enabled business systems and what you can do to ensure they are ready for google optimisation.
About our speakers
Dave Allum (General Manager of Acronym)
With a background in engineering and marketing, Dave is able to deliver expert advice on how ICT can help facilitate business goals according to respective IT requirements and business needs.
Rebecca Caroe (CEO of Creative Agency Secrets)
An experienced B2B expert, specialising in direct response marketing and new business development.
https://creativeagencysecrets.com/wp-content/uploads/2017/11/web-security_CAS.png400800Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2017-11-16 09:39:352017-11-24 15:25:59Web Security from an SEO Perspective
Let’s be honest for a second: most of the product descriptions out there sound like they were written by robots, for robots. They’re bland, have no personality, and a lot of the times don’t even include everything a consumer may want to know about the product. Because prospects feel like they have no connection with the brand and its products, they move on to the next company.
Product description can have a major influence on the buying process. However, most small businesses ignore their importance and create something that is incomplete, ineffective, and just plain boring. Not to mention, they rarely address the questions and needs of their prospects.
You’ve worked for months to design or source a product that you are certain will help and please your audience. Now, you’re so excited to share it with the world that you don’t take the necessary time to write a proper description. As a result, your sales aren’t as spectacular as you expected them to be.
Resist the temptation of hitting the publish button too soon. We understand your eagerness, but what’s the point in working so hard on something is your audience won’t know the benefits they can enjoy if they choose your product?
Put together a list of questions people might have about your product, even if they seem obvious to you. Remember, this is something new for your prospects, so take the time to describe your product in detail.
Not Being Specific
How many times did you read a product description that ended up confusing you even more? Skip the general explanations, and focus on the specifics, such as dimensions, quantities, and other information that might help your customer get a better picture of the product. After reading your description, your prospects should be able to understand what the product is, how it works, and how it can help them.
Not Offering Social Proof
Your product could be the best on the market, but your prospects aren’t just going to take your word for it. They need to know that others have made an investment and it has benefited them.
That’s where social proof comes in handy.
Testimonials play a vital role in how well your products sell. Whether you ask happy customers to review it or work with an influencer in your niche to promote it, social proof is a powerful tool that can help you get more people interested in your products.
Not Putting Your Personality into It
While it’s vital that your descriptions are professional and include all the information prospects need to understand what your product does, the way in which you present it matters just as much.
Think about it this way: how would you present the products to one of your friends? What would you tell them and what words would you use? Write an authentic description, and your chances of capturing your audience’s interest will increase greatly.
Rose and Thorne bras use strong descriptive language
Not Spending Enough Time Editing
Whether you’re a professional product description writer or a small business owner who’s trying to create an accurate presentation of his services, editing is a crucial part of the writing process.
Take the time to prepare, plan, write and edit your content. Don’t assume that if you’re an expert and you’ve written numerous product descriptions in the past, then you are safe from mistakes. Read your text out loud and try to picture your target audience’s reaction. Would they get bored? Is the copy clear enough or will it confuse them? Rephrase it until you are satisfied with the content and are certain your audience will understand and connect with your message.
Don’t forget to be engaging even if the product you’re selling is highly technical. Talk to your prospects as you would with your friends and use an active voice.
Crafting the perfect product description is no simple task. But, if you learn how to do it and stay away from these common mistakes, it will help you get more prospects curious about your product and eager to try it.