Twice a year you get a chance to run a promotion themed around the biannual clock changes in spring and autumn (fall). We call it daylight savings or “summer time” but either way, the clocks advance or retreat an hour.
Here are 5 themes for promotions you can run in your marketing
Daylight Savings promotion for clean carpets
5 Daylight Savings Promotions
A reminder – some products change over time and so using this clock change as a reminder can help your customers. Toothbrushes need changing each season; Carpets get cleaned twice a year – a campaign we did for Cleaneze carpet cleaning.
Something to do – A new activity which reflects the new season we move into. Start a sport in Springtime. Or new clothes for winter.
Stopping doing something – This is great for diet products or changing habits – if you swim in the ocean in summer, you could move to pool swimming in winter.
A change of routine – working with children and particularly small babies is challenging getting them to sleep. Promotions for Sleep remedies, child care advice and behaviour coaching.
Modern clocks are often automatically set to change – but how about all your old manual clocks – could you offer a service to show how to change the clock on your car dashboard?
Meanwhile, what could you customer be doing with the time saved? Send her a stress ball, a gel eye mask to relax with, a new book or magazine voucher or a coupon for a free coffee and a muffin.
I got a call this week and asked to advise an event which is for business to business audience how I could help them double their attendees in the last 4-5 weeks before the event happens.
This is my advice.
Last-minute event marketing
Set up a tripwire webinar to drive interest / registration details
Find people with mailing lists and agree a joint venture collaboration with them to promote
Run a competition to win a free ticket (combine with webinar)
Telesales follow up to all webinar attendees (and non-attendees). Best to use GoToWebinar as it tells you who attends.
I do not think affiliate marketing would work in New Zealand for B2B events. But offering a second ticket free if one person buys can add headcount.
I do not think radio advertising will work because which station(s) do all your target audience listen to? But podcasting could. Find business podcasters in your niche.
Digital marketing is now a fully-fledged, accessible, gigantic industry – dabbled in by most companies across the world. From humble beginnings, it’s taken some twists and turns on its way to ubiquity – and now, it’s something that’s developing and changing in ever-increasing spirals of complexity and competition. In order to stay ahead of the curve, able to benefit from the latest techniques and trends, you need to be a party to the information that matters. It’s that information that is shared for you below – to help inform your future digital marketing strategies.
Programmatic Marketing
There is little doubt that the new kid on the digital marketing block is likely also to be the most-used form of digital marketing in the future. Programmatic marketing may not have been around for all that long, but it’s quickly gained plaudits for its ease, lack of expense, and the fact that it can target groups of web users based on the digital footprint that they’ve left behind in the form of data, transactions and prolific social media use. Look into guides for programmatic marketing tips that’ll help your business secure a fulfilled and bright future.
Email Marketing
Contrast the newest form of marketing with one of the stalwarts of the industry, the emailed marketing campaign. You may find that the humble email – sent to your subscriber list, however large or small – is not mentioned in the marketing literature, but truth be told it’s still seen with great fondness and admiration within the digital marketing sphere. MailChimp and other providers of neat email marketing services have helped rejuvenate the method in recent years, showing that emails still have a place in winning back customers who’ve already traded with you once before. Try out a campaign to see what your ratios and click-through are.
Website Marketing
Some marketing techniques don’t even require you to leave the comfort of your website. To use these efficiently, you need to deal with some of the professionals in the web marketing space, like those found at digivante.com. Here, you’ll discover, alongside long-time specialists in making your website a fit-for-purpose click-and-sale machine, how to make your site burst with features and services that attract increased custom to your site and to your business. Simply learn from the digital marketing executives you partner from, and you’ll find that your site converts visitors to customers more readily.
Data Analysis
Data, in truth, has always been a big part of how digital marketing has developed – but it’s now, in the age of mass data banks that are able to be analyzed through complex suites of software- that we are moving to ‘Digital Marketing 2.0’. As well as programmatic marketing campaigns, we’re now looking at a new range of marketing techniques developed alongside the data that companies find so valuable. You’ll be able to identify the places at which your customers find out about your company – and maximize your investment of marketing in these spaces – in order to build a marketing strategy that’s sound, secure and long-lasting.
These marketing tips will help you get up-to-date and savvy with the latest in the world of digital marketing in a complex and competitive space.
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https://creativeagencysecrets.com/wp-content/uploads/2019/10/Digital-Marketing.jpg500889Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-10-09 15:00:152019-10-09 15:10:57Digital Marketing Strategies You Need to Try
E-commerce is rapidly becoming one of the fundamental components of a monetized internet, and it is important to understand that it is an area that is constantly in a state of flux. Your traction in the e-commerce world depends a lot on the kinds of technology you are equipped with. Choosing the right e-commerce platform is thus imperative to your success. The biggest challenge for new starters lies in the reality that there is not one ‘correct’ platform. Every business is unique and therefore has unique requirements. Nonetheless, here you can find some of the leading platforms for e-commerce in 2018.
Big Cartel
Big Cartel is currently one of the most popular e-commerce platforms. Although Big Cartel is an established brand within the e-commerce platform market with an efficient 24-hour support team, this is a very basic option – branded as being suitable for “artists and makers.” The platform limits a business to 300 products and only five images per product. This platform is only perfect for a very basic e-commerce store. Choosing the right platform for your company is crucial because out of 12 million active sites, only 650,000 e-commerce sites make more than $1000 a year.
Magento
Magneto, the e-commerce platform owned by Adobe, is an open-source e-commerce website, which means that the source code of the product can be modified and customized. This is actively encouraged by the company – which is naturally an enviable option for eager web developers. Magento’s scalability and reliability have made it one of the most popular e-commerce platforms available and boast high-end clients such as Coca-Cola and Paul Smith. This platform, however, is not for the faint-hearted and it is not suitable if the e-commerce company cannot comprehend complex code.
Shopify
This Canadian-based e-commerce solution was established in 2004 and has been recognized as one of the most innovative e-commerce platforms due to the emphasis the company places on keeping up with relevant trends and technologies. Mobile payment is the biggest e-commerce trend in 2018, and it promises to rapidly transform the current digital marketplace. Shopify has its own coding language which can cause problems for some entrepreneurs, however, there are professionals such as those at www.blackbeltcommerce.com who can assist in navigating this platform and their unique ‘liquid’ code, as well as offer theme customization and digital marketing services.
YoKart
This platform was designed with startups and small businesses in mind. YoKart specializes as a solution to multi-vendor stores including Amazon and eBay and the smaller host of stores on the internet today. The newest version of this platform is also multilingual and multi-currency, which is extremely important in the current global climate that exists both ‘on’ and offline.
Choosing the best e-commerce platform may seem confusing at first. There is only a few dollars discrepancy between the average monthly cost of the different services, which means it’s hard to pick between them. It is worth researching each platform thoroughly to avoid wasting time and money on a service which cannot satisfy your company’s needs.
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https://creativeagencysecrets.com/wp-content/uploads/2018/10/Best-eCommerce-Portals.jpeg719987Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-10-08 15:18:132020-01-24 01:45:12The Best E-Commerce Platforms
In eCommerce, the amount of traffic that comes to your site is going to determine your overall success. After all, if you don’t have anyone coming to your site, you can’t possibly generate any sales.
Unfortunately, launching an eCommerce shop is easier than ever these days — and people know it.
As a result, the competition is only getting tougher, and standing out enough to convince people you’re the brand they should trust is proving to be just as difficult.
In fact, 61% of marketers claim that generating traffic and leads is their top challenge, and only 22% of businesses cite satisfaction with their conversion rates.
So, there seems to be a lot of work to do.
But driving traffic to your online store doesn’t have to seem impossible.
In this post, we’ll share with you some of the best ways to generate more traffic (and high-quality leads) to your eCommerce shop.
So, let’s get started.
Evaluate Your Current Traffic
The only way you can successfully drive more traffic to your eCommerce shop is first to determine just how much traffic you’re currently getting.
One of the best ways to do this is to sign up for a free Google Analytics account and connect it to your online store so all sorts of helpful data, including site traffic, can be tracked and monitored.
Audience Overview
If you go to Audience > Overview, you can get a great idea about how much traffic your site sees on a regular basis.
Also, check out metrics such as:
Users
New Users
Sessions
Sessions per User
Pageviews
Pages/Session
Average Session Duration
Bounce Rate
And this is only the beginning.
If you really want to gain a deeper understanding of your customers’ purchasing journey, learn how monitoring cross-channel reports in Google Analytics can reveal how people behave as they switch between eCommerce channels.
You can also check out tools such as SimilarWeb and Alexa to learn about not only how much traffic your eCommerce shop sees, but how popular your site is, where site visitors are coming from, and what search engines people use to find you.
Alexa Traffic Ranks
How to Drive More Traffic to Your eCommerce Shop
Now that you have a good idea where your site stands in relation to others, and how much traffic you’re currently getting on a daily, weekly, or even monthly basis, it’s time to look at ways to ramp up your efforts to get more.
1. Invest in Google Ads
One of the fastest ways to drive more traffic to your website is to pay for it. And it just so happens that Google Ads (previously known as Google AdWords) is an easy way to do just that.
Create ad campaigns that display in Google search results whenever someone searches for a term related to your ad.
Google Ads
When someone sees your ad and realizes you offer what they’re looking for, they’ll click on your site and check you out.
Not only will you get paid for every click your ads receive (yay for site monetization), you’ll reap the benefit of the added traffic.
And, since the person clicking your ad saw something they liked, the chances of them making a purchase once on your site are much higher than someone who just happened to come across your website.
2. Ramp Up SEO Efforts
Understanding the role SEO plays in driving traffic to your site is crucial to your success.
If you don’t focus on SEO, you run the risk of two things happening:
Showing up in the wrong results. You might rank well in Google search results, but if it’s in results that have nothing to do with your online store, no one will click to visit. And even if they do, they’ll abandon your site immediately when they realize you don’t have what they need.
Not ranking well. You might show up in relevant search results, but if you haven’t done your keyword research, chances are high you’ll end on page 2, or 3, or worse. Since 95% of all web traffic goes to those on Google’s first page, you’ll have no one clicking on your site to visit.
If you notice that your eCommerce conversion rates are low, check out these SEO best practices that will help you show up in the right search results so better leads land on your site and buy:
Include keywords in your online shop and blog content
Externally link out to authoritative sites
Create a Google sitemap so your online store indexes properly
Add keyword rich product descriptions to all images
Include detailed meta descriptions
Internally link to your own website, so Google indexes everything you have
And lastly, optimize your eCommerce shop for speed and performance.
It’s likely you know who your biggest competition is.
And, while it’s natural to want to beat them when it comes to traffic, conversions, and sales, sometimes it’s a good idea to network with your competition too.
One great way to expose your brand to a broader audience, and drive more traffic to your site, is to scope out industry leaders in your field and ask if you can submit a guest post on their website.
Doing this does many things:
Gives you the opportunity to offer their audience a solution they may not have
Shows people you too are an industry leader
Gives you a chance to include backlinks to your website within the content
Nets you an author profile that links back to your website
Allows you to interact with a new customer base in the comment section and on social media when the post goes live and people engage
Although guest posting is a time-consuming thing, the benefits you receive are tremendous – including the fact that it helps you drive a whole new group of people to your store to buy.
4. Add Video Content to Facebook
We all know that social media plays a vital role in most marketers’ lives.
By 2020 video ads are expected to account for nearly 80% of all internet traffic
Facebook is the number one social media channel for video content, including ads
4x as many customers state they’d rather watch a video about a product than read about it
Amazon
If your target audience is found on other channels such as Twitter, Instagram, or YouTube, you can expect the numbers to be similar, even if on a smaller scale.
Using social media and video content helps build brand awareness and drive traffic to your online store in ways many other marketing efforts can’t.
Final Thoughts
Whether you’re a startup looking to build brand recognition, or an established online retailer looking to grow your business, you’re always going to face challenges when it comes to driving traffic to your eCommerce site.
Luckily, there are many ways you can help increase traffic, conversions, and sales on your site.
All it takes is using some of the above-mentioned tips and tricks. Trust us, with enough focus you’ll see your numbers continue to rise, along with the quality of your leads.
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https://creativeagencysecrets.com/wp-content/uploads/2018/09/5.jpg341512Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-10-03 19:15:192022-12-19 13:51:184 simple (yet effective) ways to drive traffic to your eCommerce site
Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected. But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation.
The full email is reproduced below. Here is my analysis of why it’s such a nicely composed text. If you are in B2B marketing, I recommend taking a close look and deciding if this sort of annual review of your mailing list is appropriate.
Because we pay (mostly) for our email mass communications in a monthly fee calculated on the size of our mailing list, it’s worthwhile doing a “cull” to remove people who are either not reading your messages (since Gmail introduced the tabbed viewing this has increased for my list) or those who are no longer relevant to you or vice versa. It keeps your messaging tight and focused.
6 direct mail copywriting tips
The opener explains why – in large font. The subject line is “Why did we connect in the first place?” so I was intrigued to open it.
The addressee (me) is personalised.
The four points summarise Paul’s brand offering and gives me more reason to check out his current work.
Then he justifies continuing to mail me post-GDPR (not sure I buy this – but points for trying)
He gives permission to unsubscribe and suggests reasons why I should do this.
Lastly, in the footer he reminds me to update my LinkedIn contact preferences – a very nice touch
So here’s his article in which he explains what IDK means and here’s the list management options for future communications showing my selections.
I think this is clear and totally appropriate. Get in touch if you’d like me to review your mailing list strategies.
Email list marketing permission options
The Full Email Text
Rebecca, You are receiving this email because we are 1st. grade connected on LinkedIn.
Rebecca,
“I did not have time to write a short note” sic. Mark Twain The words appeared in a letter [JRMT] 1871 June 15, Letter from Mark Twain to James Redpath, Elmira, New York
Was it because my profile caught you attention, or was it something in my Company page which appealed to you?
All good reasons and fine with me…, as these are my reasons too.
By connecting 1st grade you signed-in = pre GDPR opt-in – when accepting the connection request.
Your connection is as valuable to me as exchanging a business card containing all contact data during a life network event. A licence to contact… by phone, fax (I still remember), mobile phone (now WhatsApp), mail … This in order to set-up a business deal, meeting (now virtual) and social event… stay in contact.
And which is more, exchange or reach out for knowledge, an introduction, bring articles, whitepapers, books – all now with e- extension – which added to our success to each other’s attention and use. Shortcutting the learning curve, avoiding pitfalls, grow faster.
It is cumbersome to maintain contact with your network (it contains the verb …work) so here is how I do it: I am a giver – the golden rule in networking: give and not expect to be given – by sharing courtesy content, summits, introductions…. Proper GDPR set-up in place to safeguard and cherish our contact.
When your interest, position, business evolves, it is okay to: * Unsubscribe * or hit the * No longer interested *, * Unspecified * , * Other * (a reason appreciated) tab. No hard feelings!
But don’t throw * Did not sign up * back at me because you did – pre- GDPR – check your linked-in connection list.
It gets worse with * Inappropriate content *: how am I supposed to know things changed when you are not telling me, your once 1st linked-in chosen contact, what changed, what your interests are today… so Update your preference.
Do not *S.s.s.s.p.p.p.p.a.a.a.m.m.m.m.m.m.* me.
I for one will never do that. Never!!!
Next time before sending: IDK * Think 2-ice .. Here is Why
Having said this, I rest my case with respect for your decision and the consequence that our 1st connection will be discarded.
Best Personal Regards,
Paul Van den Brande
Co-Managing Partner
—We Never Forget You Have A Choice —
—–&—-
You are receiving this email because we connected on LinkedIn.
Our mailing address is:
Noble House Group
Max Hermanlei 74a
Brasschaat2930
Belgium
Add us to your address book
–We Never Forget You Have A Choice! —
Your GDPR safety requires you to update your preferences
GDPR Contact Paul Van den Brande – pvdb@noblehousegroup.eu
Your data will never be shared without prior information.
You can change your mind at any time using the unsubscribe from this list
No hard feelings!
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https://creativeagencysecrets.com/wp-content/uploads/2018/10/Marketing-Permissions.png4361190Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-10-02 09:28:052020-01-24 01:45:12A nicely written GDPR email
