E-commerce is rapidly becoming one of the fundamental components of a monetized internet, and it is important to understand that it is an area that is constantly in a state of flux. Your traction in the e-commerce world depends a lot on the kinds of technology you are equipped with. Choosing the right e-commerce platform is thus imperative to your success. The biggest challenge for new starters lies in the reality that there is not one ‘correct’ platform. Every business is unique and therefore has unique requirements. Nonetheless, here you can find some of the leading platforms for e-commerce in 2018.
Big Cartel is currently one of the most popular e-commerce platforms. Although Big Cartel is an established brand within the e-commerce platform market with an efficient 24-hour support team, this is a very basic option – branded as being suitable for “artists and makers.” The platform limits a business to 300 products and only five images per product. This platform is only perfect for a very basic e-commerce store. Choosing the right platform for your company is crucial because out of 12 million active sites, only 650,000 e-commerce sites make more than $1000 a year.
Magneto, the e-commerce platform owned by Adobe, is an open-source e-commerce website, which means that the source code of the product can be modified and customized. This is actively encouraged by the company – which is naturally an enviable option for eager web developers. Magento’s scalability and reliability have made it one of the most popular e-commerce platforms available and boast high-end clients such as Coca-Cola and Paul Smith. This platform, however, is not for the faint-hearted and it is not suitable if the e-commerce company cannot comprehend complex code.
This Canadian-based e-commerce solution was established in 2004 and has been recognized as one of the most innovative e-commerce platforms due to the emphasis the company places on keeping up with relevant trends and technologies. Mobile payment is the biggest e-commerce trend in 2018, and it promises to rapidly transform the current digital marketplace. Shopify has its own coding language which can cause problems for some entrepreneurs, however, there are professionals such as those at www.blackbeltcommerce.com who can assist in navigating this platform and their unique ‘liquid’ code, as well as offer theme customization and digital marketing services.
This platform was designed with startups and small businesses in mind. YoKart specializes as a solution to multi-vendor stores including Amazon and eBay and the smaller host of stores on the internet today. The newest version of this platform is also multilingual and multi-currency, which is extremely important in the current global climate that exists both ‘on’ and offline.
Choosing the best e-commerce platform may seem confusing at first. There is only a few dollars discrepancy between the average monthly cost of the different services, which means it’s hard to pick between them. It is worth researching each platform thoroughly to avoid wasting time and money on a service which cannot satisfy your company’s needs.