Twice a year you get a chance to run a promotion themed around the biannual clock changes in spring and autumn (fall). We call it daylight savings or “summer time” but either way, the clocks advance or retreat an hour.
Here are 5 themes for promotions you can run in your marketing
5 Daylight Savings Promotions
A reminder – some products change over time and so using this clock change as a reminder can help your customers. Toothbrushes need changing each season; Carpets get cleaned twice a year – a campaign we did for Cleaneze carpet cleaning.
Something to do – A new activity which reflects the new season we move into. Start a sport in Springtime. Or new clothes for winter.
Stopping doing something – This is great for diet products or changing habits – if you swim in the ocean in summer, you could move to pool swimming in winter.
A change of routine – working with children and particularly small babies is challenging getting them to sleep. Promotions for Sleep remedies, child care advice and behaviour coaching.
Modern clocks are often automatically set to change – but how about all your old manual clocks – could you offer a service to show how to change the clock on your car dashboard?
Meanwhile, what could you customer be doing with the time saved? Send her a stress ball, a gel eye mask to relax with, a new book or magazine voucher or a coupon for a free coffee and a muffin.