3 simple new business hacks for 2022

I”m always looking for new clients and customers when working with a B2B brand n their marketing.

Sometimes I see a cute tool or tactic and today I’m sharing three of them.

Home page call to action

Loved this because it shows light humour and a pretty persuasive message. Yes, I have scrolled a long way down the page (this is just above the footer) and so maybe I SHOULD be booking a demo or contacting the sales team.

The copywriting is clear, simple and unambiguous.

Clear B2B copywriting

LinkedIn last names

Frequently on LinkedIn, people with whom I’m not closely connected have their last name (surname) hidden or only the first initial letter published.

For many, this is easily solved.

Clicm on the person and open their full profile.

Check the URL

LinkedIn uses your full name (as registered on the site) as your unique URL identifier.

You can probably work out the last name and first name from this URL.

How to find last name in LinkedIn URL

Improve your Social Media Bio

There are lots of list sites which allow you to publish a list of URLs which you’re associated or have profile on. Here’s a new one set up by Squarespace – BioSites.

As their launch promo says

• Select a custom URL- Claim a free username to create a URL. Add it on Instagram, TikTok, or to any social bio.
• Add unlimited links. Connect your followers to your websites, social pages, stores, videos, and more with your Bio Site.
• Publish and share your link anywhere.
• Connect your content
• Use your mobile device to update your Bio Site in seconds and build consistency in your online presence.
• Accept payments and more.

They make it easy for you by supplying template designs.

Alternatives are Linkkle and Allmylinks.

BONUS – my reflections on LinkedIn Groups and Company followers

I am constantly frustrated by LinkedIn Groups – they used to be great places to build community but since their prominence in the news feed has been dialled down to zero, most are invisible.

These used to be good places to find prospects – folks interested in your products and services. Since few people join groups nowadays, they are becoming a redundant part of the LI platform.

Time to make an offline list of the members and try to connect with them elsewhere – preferably on a platform or medium which you control.

Company follower lists are another good place to find prospects – and often competitors!

There are a range of ways to download these – contact me to find out the latest easy method.