Interest.co.nz, news website nz,

Copywriting to shorten marketing messages

Estimated reading time: 2 min

Our team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement.

A case study – the client supplied the text at the top.

It was from a popup on their website.  But the display required the prospect to scroll to read it all.

I re-wrote the copy into two versions so they did not have the scroll bar appear and also to give a slightly different emphasis on the messaging.

Rewrite copy version 1

Our reputation is built on expert news reporting on the NZ economy.  We are an important resource for Kiwis making well-

copywriting, short copy,

The chosen version published.

informed financial decisions. By paying to support us, you’re ensuring we continue to be an independent, powerful media site where our analysis and your commentary builds a robust community of interest.  

Notes:

  • Shortening New Zealand to NZ is not my preferred way of writing, but suits this situation.
  • The focus on expert news is secondary to the informed financial decisions
  • Strong adjectives and a clear expectation of what the outcome will be

Rewrite copy version 2

We specialise in news about the NZ economy which takes intensive investigation and journalist resource.  Our reputation is built on helping Kiwis make well-informed financial decisions. Your support means we can continue independent reporting, expert analysis, and enables moderated commenting on the website.

Notes:

  • The focus is on the quality of journalism comes first
  • The reader’s desire for decision-making secondary (at this time of Covid19 – most are reading news pages)
  • Many like the ability to comment.  Many news sites have withdrawn this feature.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.