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41 search results for: copywriting


3 simple new business hacks for 2022

I”m always looking for new clients and customers when working with a B2B brand n their marketing. Sometimes I see a cute tool or tactic and today I’m sharing three of them. Home page call to action Loved this because it shows light humour and a pretty persuasive message. Yes, I have scrolled a long […]


Website copy testing for SEO

I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS? Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing […]


Brainstorming Brand Names

Brainstorming brand names is hard. As a B2B Copywriting expert, here’s my copywriting method. Brand names require a different approach Start with blank paper and write down ANYTHING. One line per name choice. Dump down any words which could be part of your brand name. Then do individual words – and create 2 and 3 […]


How much work does going viral take?

I like being flattered as much as the next social media expert. [I’m not a guru by the way]. And responding promptly to media enquiries is best practice. Here’s an example of a social media agency running a project which wasn’t quite what I expected. Learn from my mistakes. Anatomy of a viral social campaign […]


Newsletter success

You’ve successfully joined Rebecca’s newsletter. You will get an email if she’s published a new article. Now, would you like to read her top 3 articles? What’s the best way to introduce my business by email My copywriting process explained Air New Zealand gamifys its customer segments Lovely to have you on board!


Your marketing superpowers

Selling consultancy is hard.  And selling a professional service is doubly hard. Niche selling is the best way to be – create a tight brief of detailed information what you do and for whom.  Stay focused and don’t deviate. All easy to say and hard to do. When a contact asked me “What are your […]


Key parts in a professional email

I got a question about what the four elements that comprise a “professional email”.  I don’t know why the questioner thought that there were four parts.  My best practice has three parts: Tell them what you’re going to tell them Tell them Remind them what you already said Easy! Good email message structure Slightly less […]


Anatomy of effective cold direct mail

I love getting really timely direct mail messages that are relevant. This one came just in time to help me navigate a change to podcast categories. Let’s analyse the direct message Hello podcaster, [Small fail here as they don’t know my name.  Implies a purchased list rather than an opted in CRM database.] In case […]