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Case Study: Website redesign for busy professional firm

Crossfire Engineers are one of the leading practices in Auckland delivering advice for fire engineering in new buildings as well as refurbishments.  The team is expert in fire safety advice, but not website marketing. When they needed to edit their old website it meant paying the developer to upload content and so it was clearly […]


The best approach to get leads for a B2B solution

I got this question on where I’m a registered consultant and so decided to share my answer here as well. Firstly, get some testimonials and case studies for the product. Build a website and pay to have it SEOed professionally. Plan a blog writing year of articles. Get public speaking opportunities to showcase your expertise […]


How do you know that your business website is performing?

Business websites are no longer a ‘set-and-forget’ business asset. Any website which you haven’t touched for months or years is depreciating faster than melting ice cream in summer. It is not helping your business. The race to perform on Google was thought to be an un-winnable chase for small businesses who don’t have huge marketing […]


Are you the CEO of your business website?

Yes I’m asking you if you drive business success from your website? Is someone in charge of making your firm’s website successful?  Making the websitedeliver business goals?  It doesn’t matter if you’re self-employed or work for a giant corporation, if you have a website we will teach you how to drive proactive success with Blogging […]


A note on subject lines for cold email

I am subscribed to get emails from Nick Johnson from Incite.  His copywriting is exemplary and I regularly find myself wanting to take the actions he requests. Look at this picture taken from my in box of recent messages I’ve received from Incite. Did you notice that few of the subject lines actually say what’s […]


What’s the advantage of FeedBlitz over Mailchimp?

We got this question from an SEO agency who works on a client and thought that our answer might be useful to others.  These services are mass email sending programs – each has different features and applications. Creative Agency Secrets uses FeedBlitz….. Firstly because they did RSS to email first before others offered the service. […]