Agentic AI is a joy-killer for NBD

A “cold call battle”

I love a contest as much as any athlete… but this makes my blood run cold.

It’s an advert to promote agentic AI compeing alongside CSRs to book appointments.

You may not know this, but I’m a demon cold caller. It’s a service I provide as part of B2B Marketing – yet the underlying premise of this service is going to drive enshi*tification into yet another part of business marketing.

I know I can spot many online fakes, bots and robo-voices.

Soon we won’t be able to do this.

It will be ‘fun’ to try to get the automatic agents off the line quickly – but where’s the joy in beating a machine? It’s man-to-man mortal combat that gets my adrenaline surging.

That’s only a sorta-joke. I do like a competition. I do like to pit my skills and my wits against another person. But only in a fair fight.

I’m sure that these services will shortly be incorporating human-like aspects of speech and language to persuade the listener that they’re not talking to a bot.

Yet again – where’s the fun in that.

Does agentic AI risk taking all the fun out of doing business? Your thoughts….