At the weekend I was teaching a class on The Art of Conversation and it was such an enlightening experience. Firstly, the topic intrigued me because I wondered who wanted to learn – and I soon found out that the group was a complete mix of people. Some wanted improved networking for work and some […]
What are the key essentials for promoting and marketing a podcast to grow listeners so you can improve monetisation? This article runs through some of the fundamentals and also asks some important questions so you can find out if a podcast is the right marketing tactic for your brand. Brand suitability for podcast marketing Here […]
The New Zealand Commerce Commission is investigating online retailers who they claim have manipulated customer reviews and testimonials in “…conduct that was liable to mislead consumers by creating artificially positive impressions…” NZ Commerce Commission website What actions constitute “misleading consumers”? No related posts.
One of the joys of being a freelance consultant is that sometimes I get to act on behalf of my client and hire specialists to work on their B2B marketing campaigns. I recently advertised a job and was stunned by one of the proposal submissions. As a new business specialist I know how hard it […]
Apple has launched a beta service to analyse listenership of your podcast episodes on Apple devices and via Apple services. I took a quick look – log in to iTunes Connect and select the drop-down next to the header. [Note the URL – since podcasts are being split off from iTunes, it’s now got its […]
The RSS feed helps people subscribing using a podcast app (like Apple Podcasts, Google Podcasts, Spotify, Pocket Casts etc) to receive your episodes. Each time you upload a new episode, the RSS feed updates the app. Then the listener downloads a local copy of your episode to listen to. So you don’t need to do […]
Today we announce the Economy Watch podcast by Interest.co.nz has launched. It’s a daily summary of the key overnight news that affects the New Zealand economy. Short podcasts for news In scoping the content and audience for this podcast, we decided that a short format podcast was a good choice. Listeners are on their way […]
Little surprises that reward your customers are a really nice way of helping them to feel special. Today I got a marketing easter egg from Seth Godin. The benefits of careful reading The message was short, barely formatted and it’s one I have waited a year to receive. Hidden in the fourth line was a […]
Create a Showcase page – with updates just for these sub-sets which allows for segmentation of viewers. Add Company page link to email signatures – update monthly with the pinned post. The BEST imagery on the Company page – include your logo watermarked into the image. 1,536px x 768px. Re-write the company overview text to […]