Getting recognition for your “expertise” in selling professional services is paramount if you’re to make good profits. The stages in the process include – Setting out your credentials Outbound publicity – demonstrate you know your ‘stuff’ Getting to one on one conversations around the client’s desired future state Discussing your services, their needs and fees […]
Every business wants more customers, correct? However, not all businesses have the financial resources to pay for advertising or other costly marketing strategies to get people to their websites. What are the options if you have budgetary constraints? You can use content creation and marketing to help build your business. Develop and use a […]
If you run a business and you do not employ a CFO chief financial officer may I recommend that you examine why not? I have spent two years working with Karen Tobeck and value she brings far surpasses the fee I pay. Anybody who runs a business has three skills they need, delivering the product […]
Richard Poole founded the website GrownUps.co.nz and has built it up into a significant media propertyfocused on the over 50s market. What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams. He kindly agreed to be interviewed by the Creative Agency Secrets team. What […]
I was doing some training with a client this week and they asked me about pitching for new business. There are three books on my shelf which I have found useful in my 25 year career. Shaun Varga – Brilliant Pitch – what to know, do and say to make the perfect pitch. Prentice Hall […]
Many business owners dream of outperforming competitors through the creation of a strong online presence. If you’re ready to grow your brand online, note that the following strategies can help you do it: 1. Tap Into The Power Of Word-Of-Mouth Advertising One of the best ways to grow your business online is through the use […]
How is your marketing going? If you could make one change to your marketing for 2018 – what would it be? (Be brutally honest, tell us what being in control would mean to you). Now’s your chance to start that change. Rebecca Caroe is doing a national tour visiting these cities Christchurch 24th November, 2017 Tauranga on 27th November, 2017 […]
Let’s be honest for a second: most of the product descriptions out there sound like they were written by robots, for robots. They’re bland, have no personality, and a lot of the times don’t even include everything a consumer may want to know about the product. Because prospects feel like they have no connection with […]
Luke is in town for the Agile NZ conference and graciously agreed to give us an interview. I first ran into Luke because I am a particular fan of his Innovation Games sub-brand. Check out these for your next team brainstorming session. There are 12 games all explained in detail. Some are part of the […]