Migrating to digital marketing from traditional marketing is a question I get asked frequently. Giving a talk to the Te Atatu Business Association, I was able to showcase both business to business (B2B) and business to consumer (B2C) examples of ways to work out these things Where to start your digital marketing Which marketing methods […]
If you are planning to go into business for yourself, you need to be on the web. Just as the company you worked for until recently has their site on the web, you need to establish your own. By doing so, you will put yourself in a position to reach a potential audience that numbers […]
The year 2020 was once the ideal setting for futuristic sci-fi movies, but now it’s just around the corner. As the world gets closer to a new era, people have to brace themselves for the changes technology is going to effect on the business world. In fact, your customers will often drive technology you adopt […]
Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ). 5 key activities for B2B Marketing During the show Glenn asked me what my “always on” fundamental B2B marketing activities are. If you want to listen […]
“So little thought goes into websites” I said this afternoon, prompting my colleague, Conrado Langer to add “You just described humanity in one sentence!” Reviewing the social sharing icons for two clients this week we had opposing experiences. One was getting great traction – but the sharing icons overlaid the blog text when viewed on […]
In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand. Since I couldn’t find a place where they are all listed, I thought I’d create one. [We did this before for Youth Entrepreneur Organisations in New Zealand]. Callaghan Innovation funds accelerators NZ Product Accelerator Venture […]
I got this question from Quora and here’s the answer I submitted. How can e-commerce companies encourage customers to submit reviews? There are ethical methods and less ethical methods of getting client testimonials for ecommerce. A bribe is not ethical – but people do it. Give us a review and get a coupon / discount […]
You asked us about Trade Marketing. This is when you sell something to another business and they sell it to the ultimate customer. Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of […]
Running a small business brings worries for the owner from time to time. You want to make sure you are doing what is best for the future of your company but you probably have concerns about which options to prioritise. Let us help you. You are not always going to know how to complete your […]