You asked us about Trade Marketing. This is when you sell something to another business and they sell it to the ultimate customer. Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of […]
Running a small business brings worries for the owner from time to time. You want to make sure you are doing what is best for the future of your company but you probably have concerns about which options to prioritise. Let us help you. You are not always going to know how to complete your […]
I checked our bounced emails report. Do you want me to “unsubscribe” or “delete” them? I’ve just “unsubscribed” a couple and then realised “delete” is also an option. What’s the difference? Also if a contact says “this address has been cleaned” there is no delete of unsubscribe option. Why is that and what does it […]
Rebecca is running two webinars with CCH Learning designed for Business to Business organisations who need to ramp up their website as a marketing tool. Setting a Website Strategy for Marketing Success: Understand the functionality your website needs & how to avoid common mistakes Tue 27 Feb 2:30 PM NZDT Setting a Website Strategy for […]
Getting recognition for your “expertise” in selling professional services is paramount if you’re to make good profits. The stages in the process include – Setting out your credentials Outbound publicity – demonstrate you know your ‘stuff’ Getting to one on one conversations around the client’s desired future state Discussing your services, their needs and fees […]
Every business wants more customers, correct? However, not all businesses have the financial resources to pay for advertising or other costly marketing strategies to get people to their websites. What are the options if you have budgetary constraints? You can use content creation and marketing to help build your business. Develop and use a […]
If you run a business and you do not employ a CFO chief financial officer may I recommend that you examine why not? I have spent two years working with Karen Tobeck and value she brings far surpasses the fee I pay. Anybody who runs a business has three skills they need, delivering the product […]
Richard Poole founded the website GrownUps.co.nz and has built it up into a significant media propertyfocused on the over 50s market. What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams. He kindly agreed to be interviewed by the Creative Agency Secrets team. What […]
I was doing some training with a client this week and they asked me about pitching for new business. There are three books on my shelf which I have found useful in my 25 year career. Shaun Varga – Brilliant Pitch – what to know, do and say to make the perfect pitch. Prentice Hall […]