Working with a client who makes animated explainer videos – Case Study of how to grow referrals. We discuss three ways they can get more referral business. 1. Innovations in your specialism Every market changes over time – fads pass, new ideas surface. So write about what’s happening in your market. Consider writing about styles, techniques, […]
Online reviews are a cornerstone of how consumers make decisions whether to buy a product or not. If you see a product that you want, you will read through the reviews to make sure that you are going to be getting what you need from the product. If the product website does not have reviews, […]
Every good business owner and marketer knows that standing out from the crowd is important when it comes to attracting the interest of potential customers. However, when millions of companies around the world are all competing for the top spots and the most customers, standing out from the crowd can often feel impossible. Yet, some […]
How can you increase customer engagement through live chat on your website? A question I received and I thought the answers given were intriguing. Because after the obvious answers, yes it should engage – because people talking to people, if done respectfully, should successfully answer questions and possibly transact sales. But the risk here […]
May I show you a little insider secret from the world of web marketing? It’s called a website rank check tool. It shows you a score out of 100 for how well your website is built, secured and how well it delivers marketing engagement. My favourite one is the WooRank tool – I have it […]
You cannot possibly compete online if you do not have a strong social media presence. It is one of the most influential platforms on the internet, so you must start developing engaging campaigns on the likes of Facebook, Twitter, YouTube and Instagram, if you haven’t already. Our goal is, therefore, to help you develop an […]
Dear Globally Successful Technology Business Owner, I am delighted that you have successfully bought a new domain for your business sumo.com and are seeking to transfer the strong SEO from SumoMe.com to the new domain. Tough job. Your marketing coordinator wrote to me with a list of URLs on my site which are pointing to […]
Consultants offer all types of services from HR placement to IT, but when compared to other businesses such as selling cars or real estate, marketing a consultancy is much harder to drum up new business. Most of the time, your potential clients are not even aware that they need your services. You must, therefore, come […]
I saw the Barfoot & Thompson’s advertising sponsorship of the Auckland World Masters Games and was stunned by the ingenuity of the imagery. Here’s a poster near my office. And this prompted me to want to find out more about the context for the campaign. Barfoot’s Chief Marketing Officer, Jen Baird, kindly answered my questions and […]