Every good business owner and marketer knows that standing out from the crowd is important when it comes to attracting the interest of potential customers. However, when millions of companies around the world are all competing for the top spots and the most customers, standing out from the crowd can often feel impossible. Yet, some companies manage to do it, so it’s entirely possible to get both existing and potential customers to take notice of you, rather than your competition. Here are some of the best ways to encourage this.
#1. Novelty Marketing Methods:
When it comes to marketing efforts, today’s customers are used to it. Nobody is going to be wowed by Facebook banner ads, website pop-ups or being added to an email marketing list – it’s all fairly standard today, and being bombarded with advertisements has become the norm for anybody opening up their laptop or picking up their smartphone to go online. So, think outside of the box when it comes to marketing. Old-fashioned methods such as sending postcards, for example, are rarely used today. Therefore, you have an opportunity to take advantage of the gap and stand out from the crowd. Check out these great postcard design ideas for inspiration.
#2. Become an Authority:
Becoming an online ‘authority’ is trickier than it may sound, especially today when the web is filled with new content on an hourly basis. Standing out in your niche is even more difficult when you lack in knowledge, however, as your customers will expect brands to be knowledgeable about not just their own products and/or services, but also about the niche itself. Today, brands must be prepared to go above and beyond the call of duty when it comes to providing their customers with information. Your audience will expect informational posts, videos, graphics, and a high level of customer engagement from your team to help them with any industry-related queries. Provide this through a highly-interactive, authority business blog or social media profile.
#3. Connect with the Audience:
The days of marketing being all about how great a product is and why you should spend your money on it are quickly dying out. Today, customers aren’t as bothered when it comes to learning about a product; the amount of competition available means that they can probably buy it or something similar elsewhere. When it comes to price, they know that a quick Google search will likely give them all the information that they need on where to find the best deals. So, what are they looking for in a brand? Today, customers want to shop with brands that they feel relate to them on a more personal, individual level. A strong level of customer service, prioritizing the online user experience and offering additional support, advice and information to your customers to help provide solutions to their industry-related problems all come under your brand’s ‘voice’, to connect with your audience on a human level.
Did these tips help? We’d love to hear from you in the comments.