Finance people see marketing activities differently. They may be blocking spend that you perceive essential. To understand the Chief Finance Officer’s perspective on marketing, we decided to interview expert CFO Trish Love about how she makes decisions to spend money on Marketing. Marketing Activities versus Cash Flow Trish has an 8 step process she uses […]
A question I answered in Quora forum: “What’s the best entrepreneurship or business course – it can be free or paid”. The best course of action is to go apprentice yourself to an entrepreneur you respect and learn by working with/for them. I suggest doing this before or at the same time as starting your […]
A question from Quora was sent to me to answer. And it demonstrates so neatly why many new business people get discouraged by apparent failures. My answer shows how to play the “advantage” card from a disappointment and position yourself for future success while gaining valuable business experience from the situation. My business partner’s dad/investors […]
Data is worthless unless it has meaning. Today’s marketer has access to more data than ever. Finally we stand a chance of overcoming the traditional hostility to marketing as being 50% wasted spend because digital is wholly trackable and spend ROI can be calculated. And yet now, when all this is within our grasp, marketers […]
Client acquisition. I need to IDENTIFY the most likely prospects for my agency. How do I do that? Good question and spot on…. you are in exactly the same situation as us here at Creative Agency Secrets. My advice to you would be Focus on Local marketing…. set up SEO/SEM to be found in the metropolitan […]
I wrote the headline to a prospect who wasn’t returning my calls. The goal was to provoke a response – I also left phone messages…several. When you have new business pipeline deals to close, remember this one thing. The client does not owe you the business but s/he does owe you an answer. There are […]
Every marketer dreams of being able to help their clients achieve an unassailable advantage over their competition. Kinda like Asterix and Obelix the ‘indomitable Gauls’ against the Roman Empire. A Killer App for Professional Services Marketing I dream of finding a marketing tool or service which will knock my opposition’s pitch out of the ballpark. Today […]
Just been to a conference and got sent the self-congratulatory showreel wrap up of vox-pops from speakers and attendees. 2 minutes of my life wasted. Take a contrast for Conferenz and Spark’s CIO summit – a slide deck which has real insights and learnings which I can take away as a non-attendee. The only thing […]
Testimonials are self-evidently a great way to win new clients and grow your business profile. If you want to consider adding them to your tactical marketing armoury, there are some prior considerations to resolve. Does your business get testimonials spontaneously? Have you got any existing testimonials? If you aren’t a long-established business, then it will […]