This week I’ve had two clients get frustrated by media comments which did not allow a talk-back response. Our solution? Set up your company policies and publicise them. Why policies are a point of difference In both cases, bloggers and journalists were doing their job and calling out the client brand on key issues. Professional […]
Creative Agency Secrets helps students get their first jobs in marketing. It’s incredibly hard to get a job as a junior marketer and so this is part of our social marketing – supporting the next generation. And as a result, we’ve got a strong track record of delivering valuable learnings to interns and we also […]
Most of New Zealand’s businesses are local. Knowing how to get known locally is an important skill. Today we’re showing you our latest tips for local marketing success. Better still, they’re all things you can do yourself – today. Ready for your local marketing quick-fix? Local marketing is absolutely essential nowadays whether its a neighbourhood, a city or […]
I’d like to chat about marketing for my small web design business. I’ve got to this point without needing to do much marketing, however, to grow, I need to be doing something! What’s your advice? Having looked at many, many web design agency websites, there is one clear point of difference which you have that […]
No, I don’t want you to come to our event unless you qualify On 27th September I’m speaking at a breakfast event. [ticket reservations below] It’s about de-coding digital marketing for folks who are confused about how to do digital communications successfully. Why am I doing the gig? Despite digital being commonplace to me, it’s not that […]
Finance people see marketing activities differently. They may be blocking spend that you perceive essential. To understand the Chief Finance Officer’s perspective on marketing, we decided to interview expert CFO Trish Love about how she makes decisions to spend money on Marketing. Marketing Activities versus Cash Flow Trish has an 8 step process she uses […]
A question I answered in Quora forum: “What’s the best entrepreneurship or business course – it can be free or paid”. The best course of action is to go apprentice yourself to an entrepreneur you respect and learn by working with/for them. I suggest doing this before or at the same time as starting your […]
A question from Quora was sent to me to answer. And it demonstrates so neatly why many new business people get discouraged by apparent failures. My answer shows how to play the “advantage” card from a disappointment and position yourself for future success while gaining valuable business experience from the situation. My business partner’s dad/investors […]
Data is worthless unless it has meaning. Today’s marketer has access to more data than ever. Finally we stand a chance of overcoming the traditional hostility to marketing as being 50% wasted spend because digital is wholly trackable and spend ROI can be calculated. And yet now, when all this is within our grasp, marketers […]