Every marketer dreams of being able to help their clients achieve an unassailable advantage over their competition. Kinda like Asterix and Obelix the ‘indomitable Gauls’ against the Roman Empire. A Killer App for Professional Services Marketing I dream of finding a marketing tool or service which will knock my opposition’s pitch out of the ballpark. Today […]
Just been to a conference and got sent the self-congratulatory showreel wrap up of vox-pops from speakers and attendees. 2 minutes of my life wasted. Take a contrast for Conferenz and Spark’s CIO summit – a slide deck which has real insights and learnings which I can take away as a non-attendee. The only thing […]
Testimonials are self-evidently a great way to win new clients and grow your business profile. If you want to consider adding them to your tactical marketing armoury, there are some prior considerations to resolve. Does your business get testimonials spontaneously? Have you got any existing testimonials? If you aren’t a long-established business, then it will […]
What are the best ways to validate a B2B idea without spending a lot on product development first? I currently run a B2C online service. I’m looking to pivot to B2B as a way of growing our business. Creative Agency Secrets are very practical and tactical marketers so in this answer we will give you a series […]
A quick tutorial showing good practice to encourage click throughs. We start with a quick look at the “before” scenario. The text is continuous and the url (hidden in the image) is not embedding correctly. The post gets no clicks or click throughs to the website. Before starting – cramped text and hyperlink not embedded […]
Self-education is important in life and particularly in digital marketing. So many people tell us they “don’t know where to start” or “am I getting good advice?”. And so we always say, go and research the topic. Find out as much information as you can and become informed. One way to shortcut this research process is […]
What are some breakthrough marketing strategies to grow and scale a local business? Local teeth whitening business, already doing FB ads, Instagram ads, Adwords, little bit of content marketing on YouTube and will be “scaling” those channels over the coming weeks/months, but wanted to know about offline strategies or where else online I can get […]
Dan Waugh, Comvita Marketing is about creating emotive experiences with a product or service. Dan Waugh works for Comvita as a ICT / futurist. Virtual reality enables you to create an emotive experience that’s better than video. Dan showed us a real video they shot in 360 video of Manuka bee hives to get experience as a […]
Firstly get a page set up on your domain where you can drop in all the quotes we get from clients. Recommendations: Lay out the page so the most recent testimonial is at the top and the reader scrolls down to see others. Take all testimonials and make a long and a short “sound bite” version. Put the short […]