Entries by Rebecca Caroe

How to market validate a B2B startup

What are the best ways to validate a B2B idea without spending a lot on product development first? I currently run a B2C online service. I’m looking to pivot to B2B as a way of growing our business. Creative Agency Secrets are very practical and tactical marketers so in this answer we will give you a series […]

Getting the best from Facebook updates for business

A quick tutorial showing good practice to encourage click throughs. We start with a quick look at the “before” scenario.  The text is continuous and the url (hidden in the image) is not embedding correctly.  The post gets no clicks or click throughs to the website. Before starting – cramped text and hyperlink not embedded […]

Fresh ideas for your digital marketing

Self-education is important in life and particularly in digital marketing.  So many people tell us they “don’t know where to start” or “am I getting good advice?”.  And so we always say, go and research the topic.  Find out as much information as you can and become informed. One way to shortcut this research process is […]

10 marketing strategies for a local business

What are some breakthrough marketing strategies to grow and scale a local business? Local teeth whitening business, already doing FB ads, Instagram ads, Adwords, little bit of content marketing on YouTube and will be “scaling” those channels over the coming weeks/months, but wanted to know about offline strategies or where else online I can get […]

Digital Day Out #ddo16 conference notes

Dan Waugh, Comvita Marketing is about creating emotive experiences with a product or service.  Dan Waugh works for Comvita as a ICT / futurist. Virtual reality enables you to create an emotive experience that’s better than video.  Dan showed us a real video they shot in 360 video of Manuka bee hives to get experience as a […]

Step 5: Relationship development

This fifth step is where the hard work, diligence and persistence pay off in your search for success in new business development. People buy from people they know, like and trust and so having an active relationship with prospects who remember your name when they want to and can get in touch with you easily […]

Should I accept Guest Articles on our website?

Do you get emails from content marketers offering to give you articles to publish on your website? Sometimes these can seem suspicious because they come from an unfamiliar email.  And so I thought this was a good time to review the opportunity that guest articles offer to business websites. Is it on-topic? A client of […]

How to Get Leads from your Business Website

This speech was given to the Grey Lynn Business Association on 10th June 2016.  It includes tips on testing how your website is working, 12 ways to make local marketing work including inbound and outbound marketing tactics. How to Get Leads to your Business Website from Rebecca Caroe No related posts.