Writing long emails There are people who do not favour writing long messages, yet there are others who buck the trend to compress and shorten messages. Because they have a beautiful writing style they “get away” with long messages. I often read these. David Baker runs ReCourses – a service advising owners how to run […]
I am subscribed to get emails from Nick Johnson from Incite. His copywriting is exemplary and I regularly find myself wanting to take the actions he requests. Look at this picture taken from my in box of recent messages I’ve received from Incite. Did you notice that few of the subject lines actually say what’s […]
We got a question from a reader Hi, will you please give me an idea about launching and what gifts we can give to our guests. I want something related to skin care products. Product launch gifts What the gift is – should relate to your brand. Ideally can you create small samples in […]
We get asked this a lot and the short answer is that it must be part of a wider marketing / business development plan. BUT within that context here’s our recommendation. The best way to introduce a company to new buyers using email is this. Research potential businesses by browsing their websites and finding the […]
We’ve changed our website home page. It’s now got a new graphic of an apple and orange there. Behind this is a cunning “decision tree”. What happens next? Please help us test it out by visiting our home page and clicking on the image (or by clicking on the image below) and see what you discover. Please send […]
Today I had a raft of emails from which I wanted to unsubscribe. It happens. But the experience was so variable between the different service providers that it’s worthy of a blog post. Box.com Box came up first – I don’t use the service and so why are they writing to me. Hit unsubscribe. They […]
Matt O’Neill is the Managing Director of ModComms – a company that produces The Pitch Pack, he sent us this neat video pack which business to business marketers can use to open new leads. How does PitchPack work? The pack is a bit like a card brochure – you open it that triggers a magnetic switch which opens […]
Are you a tradesman – plumber, electrician, carpenter, builder – and want to do some marketing to get more customers? We had a meeting today with a new client and talked about marketing. The 3 Marketing Tools a Tradesman business needs There are lots of choices in marketing, but for a tradesman’s business, there are […]
I’d like to keep track of projects, editing, and version control as simply as possible. I see a zillion tools and possibilities, just want something simple and reliable. Focus on having one place for your editorial work schedule. We use teamwork.com for our project planning – but other solutions include Trello and Basecamp. Set in […]