How’s this for a neat idea? You pitch us in order to win our attention and get your marketing services free by reversing the traditional RFP process. The Brand pitches the Agency. Well, I’m not offering it just now but Hart is inviting prospects to submit their ideas by 30th November, 2012. could be the […]
There are many different ways to organise your creative agency. Reading in the news from the Guardian where Lorraine Ruckstuhl thinks small agencies are getting the advantageover larger networks with many service offerings. This has to be balanced against what clients and brands want to get from their agency: New research from Avidan gives an assessment of what […]
Take a look at this Master Client Planning Brief Template It comes from a top international agency – and drifted across our desk in the line of duty. Call out the bullshit. This is not good marketing agency business practice. They asked the client to complete the brief for them. I understand that ‘cover your ass’ corporates […]
Nice information ask here from trend spotters, PSFK. They call it ‘need to know’ – I hope they do. It includes a request for twitter id – first time I’ve seen that on an email newsletter sign up form. Interesting that they choose to put it so high up – under your name – the […]
I just bought a pen, a beautiful pen and shared my email address with the supplier – top luxury brand, Mont Blanc. A week later I got an email, beautifully crafted but inappropriate message. This is not the way to say hello and welcome to your new customers. Launching right in with a sales message…. […]
We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist. Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event. [May the Fourth Be With You – in […]
If you are redesigning your website or just taking it offline for a while, a bit of humour can help with your readers’ patience: Enjoy this one No related posts.
Are you a business that gives away your content free (as we do)? Want to get some reciprocal publicity from your work? Take a look at Pay with a Tweet from the creative folks at Innovative Thunder We got a free download e book from Naked Marketing Manifesto They got promoted using our twitter account Symbiosis and ‘payback’ all in […]
Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. […]